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[Closed] Why are there no toys in breakfast cereal anymore?

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Ghostbusters sticker things in Shreddies

I got one of those when I was staying at my grandads, I thought it was amazing as it glowed in the dark. I gave it to the most amazing person I knew, my grandad.

Fast forward 25 years and I got his toolboxes when he sadly died, it's still stuck in the lid ๐Ÿ™‚


 
Posted : 01/08/2015 6:33 pm
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I got a Shrek movie tie-in plastic thing in a box of cereal while camping 11 years ago. That may be the last time I bought any cereal other than Weetabix or Porridge though.

My fondest cereal packet novelty from my childhood were the cut out and assemble Star Trek space ships that appeared on some packets of Weetabix. I was little at the time so my dad made them and they were amazing.

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Posted : 01/08/2015 8:51 pm
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probably for the same reason as
[url= http://adsoftheworld.com/media/print/moms_demand_action_for_gun_sense_in_america_kinder_egg ]this[/url]


 
Posted : 01/08/2015 10:25 pm
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dknwhy - Member
I loved the little boats and submarines that you filled with baking powder (I think) to make them go.

Yep!


I got one of those when I was staying at my grandads, I thought it was amazing as it glowed in the dark. I gave it to the most amazing person I knew, my grandad.

Fast forward 25 years and I got his toolboxes when he sadly died, it's still stuck in the lid

I inherited my grandfathers toolboxes too. Used the last but one of his Stanley knife blades (wrapped in oiled paper) only a few months ago and threw away the remnants of the electrical tape yesterday. Grandads and toolboxes are great and time is now ripe (I'm 40 and children still in primary school!) to be laying up stores now for my future grandchildren!


 
Posted : 02/08/2015 7:37 am
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Anyone got a citation for the H&S reason?

I thought it was because of advertising rules about targeting children with toys, particularly for sugary foods.


 
Posted : 02/08/2015 10:16 am
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Hmmm the cardboard startrek bridge cut out thing was cool ๐Ÿ™‚

I always keep the wiggle haribos about for emergency anti bonk measures..


 
Posted : 02/08/2015 10:30 am
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probably for the same reason as
this

That would mean we couldn't buy kinder eggs either.

Which we can obviously.

So probably nothing to do with that at all.


 
Posted : 02/08/2015 10:38 am
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Reckon targeted advertising plays a big part - offer on a pack requires a likely online sign-up with a parents email address and then they can send 'further exciting offers', etc. Wouldn't be possible by giving a toy in the pack


 
Posted : 02/08/2015 10:50 am
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If small toys in food were banned by H&S then Kinder Eggs would have disappeared long ago!

That would mean we couldn't buy kinder eggs either.

You can't in the US, Kinder Eggs are banned (it's a long-standing FDA rule IIRC).


 
Posted : 02/08/2015 11:01 am
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You can't in the US, Kinder Eggs are banned (it's a long-standing FDA rule IIRC).

Since 1938, long before kinder eggs existed I suspect ?

My point was, the lack of toys in cereal packets in the UK isn't likely to be anything to do with that (or a similar (imagined) UK rule) otherwise we wouldn't be able to buy kinder eggs either.


 
Posted : 02/08/2015 6:19 pm
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