Something like a Dalwhinnie
Very smooth, not too extreme.

I like chivas regal and its not to expensive

This is a really good drink.

[url= http://www.bruichladdich.com/the-whisky/bruichladdich/rocks ]http://www.bruichladdich.com/the-whisky/bruichladdich/rocks[/url]

There is also a lot of good info on the Loch Fyne website.

[url= https://www.lochfynewhiskies.com/ ]https://www.lochfynewhiskies.com/[/url]

1990 balblair is awesome or a 12yr old dalmore dalmore is a nice dram for sensible money

Redbreast is a good idea for someone who likes Jameson's. It has won loads of awards and if you check the supermarkets you can usually pick up a bottle for around £35.

Highland Park

Can't go wrong with a GlenLivet. Smooth and easy drinking and there are bike trails there too!

If you have a booths or waitrose near by Tamdhu is a wonderful whisky and under £35 it has the faintest peat finish but after lots of sweetness

I'd recommend anything from the Speyside area, a lot of them are lighter and most of them lack the smokey/peaty flavour that can put some first-timers off.

Perhaps something like an Aberlour 12 would suit? Normally available for £35.

Dalwhinnie (15) and Glenlivet (12 or 18) are also good recommendations from same area.

I'm, with your mate, don't like smokey whisky, therefore if I drink whiskey I drink Irish, Bushmills single malt.

Another vote for Highland Park

Highland park, glenlivet or monkey shoulder if you fancy a nice blend.

Highland Park

... is the right answer, it's about the closest to Jamie's I can think of off the top of my head, and won't leave you with a sharp stabbing pain in the wallet.

Might like a Jura also; Superstition (Jura's happy accident) is in the same ballpark.