Just seen Archie the royal baby being used to advertise H&M clothes on the companies website. I thought Royals were not supposed to do this sort of thing while on publicly funded tours representing the UK etc.
https://www2.hm.com/en_gb/kids.html
Picture of the baby and Meghan Markle (his mother) and the words
" A Royal baby first. Archie Mountbatten Windsor wears H&M baby. "
Or have H&M very misused a press photo ? Its in the middle of lots of similar styled, posed professional photos, all look taken for advertisement purposes.
Picture in public domain used by company to promote their products.
What's your point, caller?
That is against advertising laws....well it was when I sold advertising....
Yip, just checked, against advertising standards.
Is against standards if approval was given though?
And if they are doing H&M, which rung of the royal gravy train ladder will be spunking for Primark?
So the image is on the H&M site as opposed to on an ad unit?
Few possibilities then
- maybe the photographer sold the image to the retailer after they spotted baby was in one of their outfits
- maybe there's a "product placement" deal in place (personally I see no problem with that)
- maybe H&M sent a care package to the family in the hope something would be worn and spotted (very common pr model)
All in all, I can't see any problem.
1. Harry has made an arrangement with H&M to use his child’s image for advertising - dubious, in my view, for a whole host of reasons he’ll come to regret.
2. H&M are taking the piss and a stern letter is on its way to their legal team suggesting they cease and desist. Whether the photo is in the public domain or not is irrelevant, using a persons image for advertising is a different matter.
Advertising standards are clear, even with permission photos of royals cannot be used for advertising (there is a grey area around biographys/books).
Companies with a Royal Warrant (ie the approval to be a royal supplier) have to be super careful about how they promote that.
It is seen as unfair to others. I suspect it will be gone soon!
I cannot believe no one has called it out already.......
H&M??!!!?????
H and M????
HARRY AND MEGHAN.
Royals using position to promote own, sweatshop based, clothing company.
Surely that's the bigger scandal?
They won't be doing it for the money surely.
My nephew did quite a bit of modelling as a baby (For stores such as H&M, wallmart etc.) Once agents fees were paid and travelling expenses there wasn't much money left.