Overly friendly mar...
 

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[Closed] Overly friendly marketing-is it just me?

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I assume a few STWers have signed up to Pact coffee as its getting promoted in the cycling press and by BC etc and hits the demographic. So am I a grinch being put off by the twee faux matey approach that some companies take? Pact make Innocent look ruthlessly cold. I get an email from a "coffee champion" welcoming me to the fold, then a (missed) phone call and a text asking me how my first bag was, and then another email from the "coffee champion" doing the same thing.

I'm sufficiently deterred by this naff intrusive approach to cancel my 'subscription' and get this

Bon voyage.

Whilst it pains us to watch you walk away, we will always look back fondly on the time we shared.

We hope you speak kindly of us, as we will of you. Another time, another place, we really could have had something. Who knows!? One day we may find that we still do.

.....

Until then, it’s been emotional. A bientôt.

So does this work, is it just me being a misanthrope? And yes, I cited this on their feedback form as to why I left.


 
Posted : 14/03/2015 7:48 am
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Yes, it's very annoying, I'd have cancelled too.


 
Posted : 14/03/2015 7:50 am
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Hot news :- all STWers are sociopaths 😀
and yes it would make want to throw up,and cancel the subscription.


 
Posted : 14/03/2015 7:58 am
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Bleh!!

I guess some of us are just not their target demographic.


 
Posted : 14/03/2015 8:03 am
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I tried them when they were first promoted on here. If they had put as much effort into the coffee as the guff maybe id still be a customer? The emails are cringeworthy and the calls a bit of a nuisance but I only got a couple and wasn't that bothered.


 
Posted : 14/03/2015 8:06 am
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After the first call when I got my first coffee its not too bad...but as my consumption has increased it is annoying to keep getting wine vouchers and the plastic gift cards for the ingredient box company twice per week.

I also wonder if by bulking up the coffee bag slightly, they could loose the cardboard outer and cut down on the packaging.


 
Posted : 14/03/2015 8:40 am
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How long till their social media champion pops up on the thread being all matey?

That is pretty badly thought-through marketing for a product squarely aimed at middle-class men.


 
Posted : 14/03/2015 8:43 am
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Was it picked and packed just for you?


 
Posted : 14/03/2015 8:47 am
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Thanks for the tip off.

Was going to give them a try but will be using a fake phone number and a "spare" email account.

Who the hell wants phone calls and texts from their coffee 🙄


 
Posted : 14/03/2015 8:49 am
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Haha, I never even got as far as my first coffee. The whole process put me right off. Far too cringeworthy. Had a few mails since but no more.


 
Posted : 14/03/2015 9:00 am
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oh, and I forgot the last webpage after leaving them which was, and I kid you not...

[img] [/img]


 
Posted : 14/03/2015 9:26 am
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To be fair, they only call once.


 
Posted : 14/03/2015 9:42 am
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spooky_b329 - Member

To be fair, they only call once.

That might be tolerable if it was a car. Coffee? **** off.


 
Posted : 14/03/2015 10:16 am
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To be fair, they only call once.

If every company who sold you something as insignificant as a bag of coffee rang you, just once, your phone would be ringing 24 hours a day.

"Who was that on the phone love?"
"Oh it was just Fox's ringing to see if I was enjoying this biscuit"


 
Posted : 14/03/2015 10:24 am
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Try limini coffee instead, good value freshly roasted and quick delivery with an easy to use description of the beans, i tried the pact beans but found them poorly roasted and not for me.


 
Posted : 14/03/2015 10:57 am
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"a bunch of mindless jerks who'll be the first up against the wall when the revolution comes."


 
Posted : 14/03/2015 10:59 am
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Why the hell do people give out their phone number to anyone that asks?


 
Posted : 14/03/2015 11:04 am
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When I read the title - [i]Overly friendly marketing-is it just me? [/i] - I thought it must be Pact. I've already complained to my wife about the messages on the label.

It bugs me but I like the coffees I've tried.

Hot news :- all STWers are sociopaths
Possibly. 😆


 
Posted : 14/03/2015 11:06 am
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Has been coffee is good. Delivered to your door and don't big the shut out of you...


 
Posted : 14/03/2015 11:11 am
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Carlsberg would do it much better. Probably...


 
Posted : 14/03/2015 11:14 am
 irvb
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Glad I resisted the temptation to sign up.

Two companies who "get it" in the brave new world of marketing are Beerbods and Vulpine.

Attentive if you need them to be, invisible if you don't. Couldn't recommend either of them enough.


 
Posted : 14/03/2015 11:19 am
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When I read the title - Overly friendly marketing-is it just me? - I thought it must be Pact.

🙂

glad it's not just me being a grump.

Why the hell do people give out their phone number to anyone that asks?

cos giving someone who's taking my money (potentially every month) a means to communicate with me doesn't seem to unreasonable? Why's it worse than giving your email address (I call screen when my phone's not on silent)?


 
Posted : 14/03/2015 11:55 am
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Yes annoyed me too but since I only paid £1 for the first bag then I cancelled the rest of them as it's annoying!


 
Posted : 14/03/2015 12:12 pm
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Why's it worse than giving your email address

Given, I only check my email - probably - twice a day, it's totally different.
The phone is an 'on demand' dynamic sort of thing if it's on, whether you screen calls or not.

Giving retailers your phone number is usually only going to be for one reason, direct marketing.
Hence the OP


 
Posted : 14/03/2015 12:17 pm
 aP
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Sounds like a company not to buy from.


 
Posted : 14/03/2015 12:37 pm
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Given, I only check my email - probably - twice a day, it's totally different.
The phone is an 'on demand' dynamic sort of thing if it's on, whether you screen calls or not.

except most of us use smart phones that notify us when we get any form of communication, whether it be email, phone call, SMS, social media etc. My phone tells me when a watched eBay auction is ending EVEN WHEN ITS NOT CONNECTED TO THE INTERNET, ITS WITCHCRAFT! As the OP isnt wasnt the phone call per se, it was their overall tone and the fact it was phone call + SMS + TWO emails.

FWIW I dont routinely give out my phone number, but I do when I've set up some form of payment schedule/contract.


 
Posted : 14/03/2015 1:43 pm
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That 'internet high-five' page: 😯
Sweet baby Jesus, that alone would be enough to encourage a ziplock bag of cold sick by return of post!
(Well, metaphorically speaking, the bag would have a piece of paper with 'please enjoy the virtual bag of vomit caused by your nauseatingly twee marketing'). 😈


 
Posted : 14/03/2015 9:55 pm