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I am looking for some help & advice on the all important name of a new engineering business I am looking to start-up.
The company will do Design, CAD modelling, Finite Element Analysis and Prototyping.
Several ideas I have come up with are:
Designworks - but there appear to be several varients on this already.
Drive Engineering
Castle Innovations
I have been told not to make the name regional, i.e not put North or Yorkshire in the name.
I also think the name should say what we do, rather than for example Nike or Apple, which are more of a brand.
Thanks for any help.
iCAD
The model agency,
Bearworx.
How important is you on-line presence? I'd be looking for something unique which none of your names would be. It's actually vwey hard to find something these days without getting a little abstract
Protoworks
UltraCAD
DesignWorks
We are not looking for much online presence as most of our work is returning customers.
Bearworx - I like it.
Our local competition all have names like ABC engineering or CDE solutions. I am not a fan of initials in the name.
I had suggested Bear Engineering to a friend and he liked it
We went through this and its harder than you think!, wait until you have to come up with a logo!. In the end we went with RAM Innovations (RAM being the first letter of the names of the owners!). some people think we work with hydraulics but its not an issue!, also look at available domain names so that you can get a full match.
Captain Awesome and His Team of Mysterious Engineer Ninjas.
Designs of the Times.
CAD ja googoo.
TESCO (the engineering specialist company)
Sorry.
I also think the name should say what we do, rather than for example Nike or Apple, which are more of a brand.
I'd argue that it's worked well enough for them.
I had suggested Bear Engineering to a friend and he liked it
Bear is a big civil engineering (amongst other things) outfit in Scotland.
When I was in your position, I went for a name which didn't really mean anything (it's actually the name of an established mtb route though 😉 ). You give the name identity, not the other way around.
Fair enough. I'd still be a bit wary of going for something too generic. eg bear engineering has 163,000,000 hits of which most of the first ones are other engineering firms. When I google my company name I get 500,000 hits and the first two pages are all me.We are not looking for much online presence as most of our work is returning customers.
cheers for the help and advice.
Wordnumb - Your ideas have gone to the top of my list. Tesco is a personal favorite.
There may be copyright or other issues involved with the use of Tesco...
Ok I'll use Tesco Value Engineering
The company will do Design, CAD modelling, Finite Element Analysis and Prototyping.
"Infinite Analysis."
Bearworx. You know it makes sense...
Just don't have the word "Solutions" in it. A complete failure of the imagination. A trap that every dullard with a white van seems to fall into.
Unless you're a chemist who manufactures liquids with other stuff dissolved in them.
Totes Amazeballs CAD Design
StefMcDef - My van is blue.
The Design Works, The Engineering Works
PooterScribz
Bengineering
I believe "The Engineering Business" may be available again 🙂
Can I have a job?
ir-bandito - You can't have a job with a comment like that.
scuzz - you can come for work experience.
Can I have a job?
that was my next question...
😉
ir-bandito - i may reconsider if you send me your cv and £30,000 in used £10 notes.
More sensible now let's have a brainstorming session
Morpheus Industries
CAD design inc
Fruition Enterprises
Industrial Ideas Ltd
Proto Engineering
Bear Design and engineering Ltd
The Good The Cad and never ugly
Industrial development Enterprises association or I.D.E.A. for short
My fee is low
iCADuCAN
"come to us for a big group CADdle . com"
This one's free.
The others, like "captain computerer design man" and "Jim'll CAD it" will cost you.
DrP
lolcad ?
bound to get some people stumbling onto your site looking for cats
Sparks and Mencer is available
Turtleheading Engineering
King Design (as in ****ing Design)
What about something like
"Lucid Design" or "Transparent solutions" "Clear concepts"???
Playing on the phrase "Good design is obvious. Great design is transparent."
look up synonyms of the word Design like something including the words "outline" or "model"
Also is "Cre-8" already in use?
I like the Lucid idea. Thanks for that one.
I had thought about Innov8 rather than Cre8
Extreme Ream.
I had thought about Innov8
you're designing shoes too?
Cre-8 sounds a bit too much like PTC's Creo. (which itself is a sh!te name)
Most of the businesses I come across in your line of work do their damndest to crowbar Abbreviated keywords in like "Tech" or "Inno" into their title, I'd suggest you don't...
Keep it simple your selling primarily to engineers and designers, who will most likely find you through google, so go with a simple (not too sexy) descriptive title:
"Applied Design Solutions" - Bet that exists but a title that tells me what the company does is ideal, if your logo needs a strap line to actually tell me what it does then the name has failed IMO.
how about good old "(Insert surname) Engineering" - always a Winner...
Oh and don't feel the need to throw the word Innovation in, it instantly makes people assume its another crappy design student startup using hookey software to deliver crap designs but lots of pretty renderings...
I had thought about Innov8 rather than Cre8
Nooooo! my instant thoughts:
1) bet they're taken
2) Screams "Industrial designer bellendery Ahoy"!
We are not looking for much online presence as most of our work is returning customers
You'll need to grow eventually, your regulars can easily go tits up or suffer a dry spell, relying on a small core of clients is unwise IMO, you should be looking to attract new business and grow from day one or else whats the point?
best of luck...
Cheers Cookeaa
"(Insert surname) Engineering" > I'm not a fan of this as I don't think it is memorable.
Plus I feel that with "engineering" in the name people will think we are a machine shop, (or a washing machine repair man).
I think the term engineering is too devalued now. Don't get me started on the IMechE....
First page google hit on a serch for "Engineering design" (after all the product design courses)...
[url= http://www.jndc.co.uk ]JNDC Engineering Design[/url]
You can bet your left testicle that "JN" and "DC" are just the initials of the founders. Keep it simple IMO
from my experience with sub contract design companies, the ones with the middle management "blue sky thinking" names have been far less useful than those with family names or your standard engineering company names and now every time i see a name like "radical engineering solutions" or "epic design technologies", i carry on looking elsewhere....
philconsequence - Member
lolcad ?bound to get some people stumbling onto your site looking for cats
Surely LOLCADZ? 😀
Google told me this "Apple wanted to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time. They looked for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different"
Seems to me you want to be promoting your ability for design innovation by differentiating your name in a similar way.
Maybe 'Wheel' doesn't quite have the same cachet yet, but think Virgin, O2, and creative design agency names like Squeeze, Splendid and fourleaf etc etc.
The CAD Factory
ConceptCAD
I agree that Engineering / Engineer is a devalued term these days, apparently the fella who fixes our office printers (or fails to) is an "Engineer" he must be a chartered member of the "Xerox institute of toner changers" or something...
Certain institutes don't help the cause either...
but it all depends on who you are selling to, if your selling Mechanical Engineering services to Mechanical Engineers, working for Engineering businesses (like what I be) then I think you need to make it clear, we deal with a few "Design houses" who are actually more "Engineering Design consultancies"... I'd look for the keywords Engineer(ing) and Design, if ou just use the word "design" I'll assume you chop out web pages for a living...
Just don't slip into cryptic bullshit, or my personal favourite which is pick to a colour and an object or animal; combine the two and hey-presto you've got a business name.
(apparently favoured by Graphic/web designers, ad-agencies and "Branding consultants") Examples:
"Red Dog"
"Mauve Turtle"
"Indigo Door"
It's piss easy really...
Most of the businesses I come across in your line of work do their damndest to crowbar Abbreviated keywords in like "Tech" or "Inno" into their title, I'd suggest you don't...
I like your style of womping - I've got it....
[u][b]"Innotech".[/b][/u]
£50 please.
DrP
Finite Elephant Analysis. Everyone will remember it!
Mr Bear,
Take cookeaa's advice it is very sensible. As I fit right into your target market you would have almost no chance with some stupid up to the minute, here today bust tomorrow name at our place. If you put solid words like Engineering/Design in your company name old gimmers like me may take you seriously enough to give you some work. A company whose name says what it does or that sounds solid and reliable in the manufactureing sector (even if you don't make anything) may give you a better way in and some cred. After all many of the people who are going to authorize the spend on what you do will be some cranky old t..t that made his way via the shop floor. He'll know he needs a company like your cause the people who work with him will be telling him so and he understands he is now out of his depth (drawing boards, pencils, rotring pens, razor blades and slide rules will not be back). How will you convince him that you are up to it at a glance, Aireyfairyjustgotadegreeinnowtinovdesignstuff Ltd will not get by him.
Good luck by the way!
PS I am not suggest you have just got a degree, just trying tell how it could be seen.
I do Brand identity and naming for a living so drop me a line we can talk.
My emails in my profile.
'What a CAD'
Funny that - I work for a CAD consultancy in a place in North Yorkshire with a castle already... 😯
drop me a line we can talk.
Ooh. Is it a secret?
I'd like to put forward the following:
"The Bollox"
ProtoCad Engineering
Thanks for all this feedback guys (and gals)
I agree coming up for a name for a company is very difficult. If you are designing and creating prototypes then I guess there is some creativity going on, maybe something like;
Creative CAD and Prototyping LTD (assuming you will be a limited company)
Creative Engineering Solutions and Prototyping LTD.
I agree with 'mt' including engineering/design in the title may help you for getting more work through the door.
Thomas & Phillips Ltd - the two best cads in movie history.
Seems to me you want to be promoting your ability for design innovation by differentiating your name in a similar way.Maybe 'Wheel' doesn't quite have the same cachet yet, but think Virgin, O2, and creative design agency names like Squeeze, Splendid and fourleaf etc etc.
While it's a valid point and has worked for these companies the major difference is marketing budget. Unless you have the money and are willing to spend it no one will ever know what it is you do.
Ooh. Is it a secret?
That would be telling wouldn't it?
We are not planning on spending a lot of money on marketing. I think we just need something that is memorable, to the point, not too much of a mouth full.
Will others just shorten our name when discussing us?
For example,
Total Engineering Systems - I'm sure people would call it TES, so should it be called TES anyway?
CADesign
Angry Turtle InnotechUK
Flex Engineering
Pro Zen Peas Design
and my favourite:
goggle
CAD to the powwah of SIK ?
Perhaps get the disipline in there use the word "Mechanincal Engineering" or "Mechanical Design" (I'm assuming that's your primary field)...
Don't put "CAD" in your title either, if your selling Engineering design services I would expect you to be able to use CAD, chucking it in the title is another Grad' startup identifier...
As for the Acronym thing that's not a bad idea, really the best "Combo" would be a straight forwards forwards descriptive name which could be turned into a memorable acronym...
How about:
-[I]"Intelligent Design Engineering and Analysis Solutions"[/I] or [I]"IDEAS"[/I] for short...
Cookeaa, like it as a full name/byline. IDEA on the business card only would still not get past the the old grump here though. Just who I be talking about?
Shame your not based in Central Hampshire otherwise you could be CADsWallop. 🙂
Well the company I work for is called Hunts...We're a printing firm. I don't know where the name stemmed from.
...with sealing wax and string.
It's got to be IDEA[U]S[/U] IMO 2 reasons:
1) Plural sounds better i.e. you have many, many Idea[U]s[/U] not just the one...
2) You can stick the word "Solutions" in the full title, Engineers like Solutions, it's a positive term and it focuses on meeting the clients needs... you could use "Services" but it's not as warm and fuzzy as solutions...
We Do CAD.
Infinate Monkey Analysis
IDEAS is looking very good. I'll see what my business partner thinks.
IDEAS is a good one
Our company is 360 rope solutions (bit of a Mouthful), but refer to it as 360. Seems to work for us. We have small online presence www.360rope.co.uk , its a relatively niche industry our site relfects this and act as an online brochure/"showcase".
We used a local, very reasonably priced design company for the logo and word press site builder, based in North Yorks. I can give their details if you like.
I'm begining to wish we wern't called innovations now, especially as all our software is legit and its a long time since i was a student. I guess it was mainly because we deal in innovative solutions to client requirements, still horses for courses... 😉
I like the 360 rope logo.
My bro in law is a graphic designer, so I hope to get a freebie off him for that thanks.
I did think of using 360 (or 365) in a name, but I am not sure we can say we do everything which I think 360 reflects.
'complete' kinda conveys the same thing as 360 in your context perhaps?
OP why not something in Latin or Italian or even an Isambard Kingdom Brunel reference?
(Leftfield)
I did look at the Greek gods and liked
Metis - Titan of good counsel, advice, planning, cunning, craftiness and wisdom.
But I'm not sure it really works. Who would know the titan of cunning??
I'd suggest you have a bit of a brainstorm OP (offline)...
you and your partner get big old sheet of paper and don't worry about what sounds "cool" or "businessey" but focus on what the company does (will do) and what impression you want to convey stick down key words (however odd they might seem) relating to that. and then break out the thesaurus... You are probably the two people who know best what it is you want to put across...
you can test the top contenders on us if you like...
[i]IDEAS[/i] has links to [i]I-DEAS[/i] though
