marketing does have [b]some variable and ill-defined[/b] influence on the passage of every product from conception to final market,
What, like price? I think every product that is on sale to the public has a price, or have I missed something?
crikey,in an earlier post i intimated that my 3 yr old has more resoning behind 'her' purchases than tj does. He would have us believe he does something akin to pin the tale on the donkey. Which is nonsense. My daughter doesn't know what chocolate tastes like, but she likes bright colours so reaches for the bright packets, coincidentaly at child height, when she's in the shop.
It's so ingrained in all of us.
As don simon says, advertising is but a small part.
I like rapha, i like their kit, i kinda like their films, i like the way they play on the physical hardness of cycling. Cuz we are hard!
I punctured a car tyre after 11 hours of a 16 hour drive back from Europe. I changed to the little tiny spare about 30 seconds from the ferry doors closing. When we got to Dover, I drove to the first tyre place in the town and said 'Put me a new tyre on'.Then I paid for said tyre, and carried on driving.
Marketing input? Nil.
what tyre was it?
the cheapest? the one not quite the cheapest with a name you had heard of? not a continental because you had a bad experience with vert pro's? a michelin as you trust the brand unlike the dunlops that came with the car but feel a bit squirmy in the wet? the one you liked the look of because the tread looked good and not some odd pattern? the only one they had in the size you needed?
i think we need to know how you came to a decision on your purchase for the sake of those who like to argue.
Prices are usually fairly well defined, at least where I live.
Barter and haggling may be a feature of your retail activity, but it's not something I can honestly suggest I do often.
i think we need to know how you came to a decision on your purchase for the sake of those who like to argue
He started a 'what tyre for driving off ferries?' thread.
EDIT:
Prices are usually fairly well defined, at least where I live.
How is the price set, or more importantly by who? Who collates this information? And who does pretty graphs to show the effects on demand whenever the price goes up or down? Who is responsible for designing the discount prices or the special offer?
[i]i think we need to know how you came to a decision on your purchase for the sake of those who like to argue.[/i]
A persistent feature of the pro-marketeers seems to be an insistence on argument for the sake of it.
I said 'Put me a new tyre on'.
He did, and then I paid for it.
C'est tout.
I didn't look to see what colour it was, what the packaging was like, what tyre buying experience I was being offered, what the effect on my self image, my self esteem or that of my family would be.
I just bought a tyre.
A persistent feature of the pro-marketeers seems to be an insistence on argument for the sake of it.I said 'Put me a new tyre on'.
He did, and then I paid for it.
£2k,please? Supply and demand, innit? 😆
[i]How is the price set, or more importantly by who? Who collates this information? And who does pretty graphs to show the effects on demand whenever the price goes up or down? Who is responsible for designing the discount prices or the special offer?[/i]
I really didn't care; 11 hours in and 5 more to go, family of me, wife and 3 kids in car. I needed a tyre, asked for and got one.
Presumably that counts as a win for the tyre buying experience chaps...
He didn't ask you what kind of tyre you wanted?
[i]He didn't ask you what kind of tyre you wanted?[/i]
Nope, and I got no colour choice either.
That is very unusual, i've always been asked what brand or at least if i want budget, or not. I bet you were overcharged and it took ages
It cost £40 and took about 15 minutes. Maybe you look like a sucker?
Maybe you look like a sucker?
But not the fact that marketing is involved in every purchase you make.
I must do, that sounds like excellent service. I have a friend in Dover who needs a full set on his Saab. Near the ferry port you say. I'll let him know, can you remember what it was called or a a more precise location?
wow....
[i]But not the fact that marketing is involved in every purchase you make.[/i]
Yes, if it makes you feel better.
I prefer to think that when I've been driving for that length of time I develop a thousand yard stare which makes people give me the best deal they can possibly acheive to avoid being killed.
I could be wrong.
As long as you don't feel like you've been suckered into anything.
[i]I'll let him know, can you remember what it was called or a a more precise location?[/i]
You mean you want me to market the product to him?
Show me the money...
What ? No! Not at all.i just wanted to know where one could find an honest and reliable tyre fitter in the Dover area. Thanks!
[i]As long as you don't feel like you've been suckered into anything[/i]
I asked Mrs Crikey and she said 'Shut up', which I probably the best advice I've heard all day.
[i]What ? No! Not at all.i just wanted to know where one could find an honest and reliable tyre fitter in the Dover area. Thanks![/i]
I'm still not seeing any money.... 😉
I've very little idea; it was about 4-5-6 years ago and I was a bit tired to be honest!
But not 'tyred' enough, i would venture! Ho ho!
Meh... I'll give you that one!
I'm not suggesting that I am immune to the charms of the marketing folk; I but many things that are undoubtedly sold to people like me; I buy Oakley specs, and their copies. I buy Castelli clothes, I buy and am interested in stuff that is sold and marketed to me through the whole pro-cycling thing. I'm just not so sure about the 'marketing touches every transaction' thing...
I'm just not so sure about the 'marketing touches every transaction' thing...
That's the price you pay. The numbers aren't just invented. 😉
Tell you one thing - irarely get boggoff unless I wanted two anyway
Eh? You pick up one item and leave another perfectly free one on the shelf? You must have more money than sense.
my daughter puts forward a more compelling argument for washing up brand a rather than brand b against tj's. she goes by colour.this is NOT a decision she makes based on marketing. they are the colours they are by accident, not by design.
Er, no. Washing up liquid is precisely coloured specifically for marketing reasons. If it was accidentally any colour it'd be clear.
I drove to the first tyre place in the town and said 'Put me a new tyre on'.Then I paid for said tyre, and carried on driving.
Marketing input? Nil.
How do you think the tyre fitter chose a tyre for you? Randomly? "This is black and round, it'll do"? Or did he perhaps fit what they'd bought on offer that week, or had the highest %age markup, or the one he was on commission to fit due to a promotional campaign from the supplier, or the one he personally thought was best?
Marketing input? Plenty.
If you read this thread without logging in (and without the ad filter, I presume), you get an ad for this website [url= http://www.tyre-shopper.co.uk/ ]Tyre Shopper[/url]
Which is selling car tyres, on an MTB forum??
That's how sophisticated marketing is folks, there's no way that's a coincidence, they must be tracking the words used in the thread and serving up what they think are appropriate ads. Genius 😉
[i]How do you think the tyre fitter chose a tyre for you?[/i]
He had [b]one[/b] tyre in the place that fitted my car, it being a not entirely standard vehicle. It [b]was[/b] black, and round... are you some kind of Psychic?
Again, I dispute your estimate of marketing input.
I wonder how they chose which brand of that size to carry?
cougar, my colour co,ment was an attempt at being facetious...
I have no idea.
I suggest though that your attempts to link marketing to the primary driving factor behind me buying a tyre when I needed one are becoming desperate.
He had one tyre in the place that fitted my car, it being a not entirely standard vehicle. It was black, and round..
How jolly convenient, given the point you're trying to make, eh? Jolly convenient.
Again, I dispute your estimate of marketing input.
Has anyone ever seen TJ and crikey in the same room at the same time? 😉
Would you have accepted the tyre if they tried charging 2k? After all you said it was selected and fitted without discussing price.
It was the only tyre in the place, as he drove away, he noticed his other tyre was suspiciously in a similar condition to the one he replaced
Again, I dispute your estimate of marketing input.
Opinions are always valid...
Problem is, speaking as someone with 16 years experience, DS clearly understands marketing and is explaining just how the process works - and that's it underpins everything a business does in relation to its customers. Basically, a business cannot have customers if it does not do marketing...
Worth taking a look here - the Chartered Institute of Marketing website and the pdf which defines the 7Ps of marketing.
[url= http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx ]CIM definition of marketing[/url]
The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
[i]Jolly convenient.[/i]
Indeed, thank goodness for tyre purveyors, otherwise the situation would have been somewhat inconvenient. I think you might have to explain your point further, for its meaning has escaped me.
[i]Would you have accepted the tyre if they tried charging 2k?[/i]
So we are haggling over the price now, rather than talking about the pervasiveness or otherwise of marketing?
Has anyone ever seen TJ and crikey in the same room at the same time?
There's a picture somewhere. I think it's been photoshopped or air-brushed though TBH.
[i]the Chartered Institute of Marketing website and the pdf which defines the 7Ps of marketing.[/i]
Sorry.... The Institute of Marketing have a definition of ..... Marketing?
Well shave my head and call me a baldy, who'd a thunk it?
So we are haggling over the price now, rather than talking about the pervasiveness or otherwise of marketing?
Well, considering price is pretty important as far as the marketing mix goes, then yes, I would say price is pretty important when discussing the influence of marketing in the world of purchasing.
Now I see, you're just talking about advertising again, my mistake, sorry.
Initially there were only 4Ps of marketing, but i think the extra ones were on a 3 for 2 offer.
Serious qusetion: are there any instances of a purchase, or otherwise exchange of money for service or goods in which marketing does not play a role?
crikey - Member
Serious qusetion: are there any instances of a purchase, or otherwise exchange of money for service or goods in which marketing does not play a role?
Well, there was this bloke that needed to buy a tyre once....
...and, as with my Rapha thing above, are there any instances in which the marketing of a product or service has a detrimental effect?
Serious qusetion: are there any instances of a purchase, or otherwise exchange of money for service or goods in which marketing does not play a role?
I would venture to say that in a profit making business the answer has to be no, but happy to look at suggestions where I could be wrong.
Simply put marketing puts products into the hands of customers who want the products, TJ included.
