[Closed] Marketing - does it work on you?

First house I bought was only bought as it seemed to good a bargain too pass over, friends lived in it and the landlady wanted to sell, so I just bought it and kept them on as they paid the mortgage, so I figured I got a house for free. Still there 20 years later....

@tjagain so if you went to your local corner shop and they had two bottles of washing up liquid - neither of them are your usual brand as the've sold out. But hey, you need to wash your dishes...

Bottle one is 500ml and it's marketed as 'Value Washing Up Liquid' and it's 90p a bottle.

Bottle two is also 500ml and it's marketed as 'Extra Clean Make Your Glasses Sparkle Platinum Lasts Twice As Long Washing Up Liquid. It's on at NOW HALF PRICE at 90p a bottle.

Which would you choose?

Neither - he waits until a friend is selling their left over 2nd hand washing up liquid and buys it so he can avoid the MaRkEtInG DeMoNs and ensure he is kept free of consumerist culture

Lols at plypon.

The answer would be neither because I wouldn't have run out.  🙂 washing up liquid is something I am very particular about.  I don't have a "usual brand" but I am very particular about the types of detergents used

If I really had to it would be the least scented one 😉

This is actually true although I bet some folk don't believe me.

That still seems disingenuous if the way it “works” is by having entirely the opposite effect that was intended.

The advertisers (not marketers) are way ahead of you.  They know that certain adverts will turn some people on and some people off.  They also know that bad adverts still work.  See the Cilit Bang ads.  They worked.

If I really had to it would be the least scented one

And why do they make low-scented washing up liquid?  Cos they know people like you will buy it.  That's marketing.

The "what" adverts? Is Cillit Bang the Estonian version of Cilla Black?

actually moly on the washing up liquid its almost impossible to find non scented ones bar cheapo ones - 'cos the scent costs money.  ~Try next time you are in a supermarket.  and cheapo ones use nasty detergents

^^^ only if you choose exist in a bubble of ignorance, otherwise you'd be aware of this:

https://www.ecoverdirect.com/products/zero-washing-up-liquid/ezerowup.aspx?productid=ezerowup

🙂

Plenty of low scent ones though, including laundry liquid.  Often it's Ecover.

I buy Ecover often, cos I know what the bottles look like and I know where to find it in the supermarket...  And I have confidence they won't smell bad.  All marketing.

No not me.

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Posted from my iPad Pro.

Using marketing as most poster in this thread define it, I'd distinguish between passive marketing - matching the product to the market, which does influence me, and active marketing - trying to make me buy something (advertising, spam, etc), which really annoys me and and makes me less likely to buy.

works on me .

i have just bought my first 27.5 inc wheel bike after riding a 26 inch since 1990 .

I’d distinguish between passive marketing – matching the product to the market, which does influence me, and active marketing – trying to make me buy something (advertising, spam, etc), which really annoys me and and makes me less likely to buy.

What you refer to as active marketing sounds more like just bad marketing, i.e. indiscriminate and poorly targeted and failing to communicate or engage with a particular type or sub-set of potential customers in the right way (the right way being one that works and which those potential customers are willing - or even keen - to listen to). It's not enough to match a product to the market. You need to figure out how best to communicate to that market (or more likely to a market, since their will likely be different potential types of market/customer with different priorities, requirements and preferences) that your product exists and what it is about that product that would be likely to make them want to buy it.

So glossy adverts and puff pieces in magazines/on websites might not persuade you that the new XYZ mountainbike is what you want, but you might be the sort of person who would happily travel to try a bike out, and for whom - providing the bike is good - a test ride would be enough to make you decide to buy. So for the company selling XYZ mountainbikes, you form part of the potential customer base that would be best served by arranging and publicising demo days (which seems a pretty active form of marketing to me).

For those who claim to actively NOT buy something because it's got an additional campaign around it, what's your reasoning? Genuinely interested to understand that.

Tj old bean have a look at your posting history

Lots of posts about buying things , things that you’ve seen and like the look of !

Just because it’s bikes or coffee or a lightweight tent you don’t get to claim you aren’t at all materialistic

we all have our little needs and obsessions that respond ever so well to marketing

not trying to be a non mind just saying

TJ's posts advertising his lifestyle are putting me right off it. Does this mean I am unaffected by advertising?

Anyone as susceptible to wind ups as him is susceptible to marketing.

I'm starting to suspect OP's post is part of a targeted marketing campaign to annoy TJ. For what purpose remains to be seen, but I'd think thrice about any purchases I'm about to make.

In the future once our Dataist overlords have all our data, your life will look like this.

TJ works late.

TJ's iPhone tells local takeaway company that he is working late using its GPS.

TJ's MyFitnessPal tells company he's trying to lose weight.

TJ's Fitbit tells the company he's a little bit stressed.

Correlating TJ's stress levels with how late he's at work and his eating habits tells the local company there's a 99% chance he'll succumb to a cheap takeaway pizza given the right nudge. Using his browsing data they know he'll always check STW just before leaving to go home. A bot posts a PSA with a 25% off deal on STW just as TJ's about to go home.

Guess what TJ's having for dinner?

Guess what TJ’s having for dinner?

Ethically sourced Quinoa?

If that's an adverse reaction to the PSA, then the data the Quinoa company collect can be used to manipulate TJ into ordering that instead.

TJ's still being manipulated by advertising/marketing, just not by whom he thinks.

I have never succumbed to marketing or advertising. I buy things purely based on my needs & what they offer me.

My last purchase was a Mars bar. I ate it because it helps me to:

- work

- rest

- play.

In that order.

Has TJ (or indeed the forum) figured out the difference between marketing and advertising yet?

Sorry if someone's already posted this, CBA reading all 3 pages

Advertising is just the selling of the product - TV ads, ad boards etc.  Marketing is the bigger picture, using what is referred to as the 4 P's -

Product - what it actually is eg Doc Marten's shoes/ boot.  If you always buy them, you have been marketed to because the design of DMs is part of the marketing process

Price - stack it high and sell it cheap or create an aura of exclusivity.  Again, if buy on price (eg fake DMs) you have been marketed to.  Aha, you always buy off Amazon/ebay - not necessarily the cheapest, just creating the carefully cultivated illusion that they are

Place - where are the shops?  Convenience v cost of location.  Aldi/Lidl, smaller shops and more of them is a marketing decision.  If location is a factor, you have been marketed to.

Promotion - advertising, "sales", sports sponsorship, product placement in films, product packaging.

So, IIRC, tjagain once claimed to be a big fan of DMs (product - tick), he claims to always buy second hand (price - tick) but is only influenced by the location of the shops (place - tick).  3/4 isn't bad.  Also as advertising is about awareness as much as making you think brand x is better than brand y, you will be aware of products you weren't aware before seeing some form of advertising for them, eg Papa John's pizza, I've seen adverts but never had one or know where the shops are.  So, unless you never watch TV or go to the cinema and manage to not see a single billboard or online advert (or use Google) then (promotion - tick)

BTW - a marketing man's wet dream - someone gullible enough to think they are immune to marketing.

I understand what TJ means, that he tries consciously to lessen it's effects on him, I think we all like to think that we do that to a greater or lesser extent. But we all live in a world that is saturated by marketing, and it affects everything from how we look to how we eat to what we choose to listen to, what we watch on telly to how we interact on the internet, and what sites we choose to do that on...

I think you'd have to move to the Highlands of Papua New Guinea to get away from it TBH

I think you’d have to move to the Highlands of Papua New Guinea to get away from it TBH

Nice bit of marketing for the highlands of PNG

haha, subliminal even...

I'm a woman in my mid twenties, "does marketing work on me" is like asking me if I breathe.

I’m a woman in my mid twenties, “does marketing work on me” is like asking me if I breathe.

Apparently sometimes people stop breathing and they experience a sense of calm, peacefulness, unconditional love and a being of light at the end of a tunnel.

<opens coat and flashes emojis at emsz>

"Something for the weekend young lady?

The advertisers (not marketers) are way ahead of you. They know that certain adverts will turn some people on and some people off. They also know that bad adverts still work. See the Cilit Bang ads. They worked.

I personally know this has influenced me but I can't believe it was intended to work this way. I'm not talking about irredeemably bad products .. I'm talking about the ones that were actually pretty good but the "package" just wasn't attractive, missed the mark or placement that I buy used because the resale value is so low.

For those who claim to actively NOT buy something because it’s got an additional campaign around it, what’s your reasoning? Genuinely interested to understand that.

If your referring to advertising then because it all costs money that the consumer funds. I guess an example is say Pepsi or Coca Cola pay for a Super Bowl add. Non of that makes either a better or worse product its just sunk millions (hundreds of) on placement.

A lot of advertising is increasingly misleading.(hence my opinion/preference gets based on that)..It's hard to "ignore it" in terms of not changing an opinion and easier IMHO to be for or against than trying to say I saw it but it didn't influence me.

Some is also just so bad or badly placed. For example sticking a 30 second ad you can't skip in the middle of a GCN Turbo workout... Advertisers love saying phrases like there is no such thing as bad publicity ... which I like to make true for them by making it GOOD publicity for their competitors.

If your talking marketing .. that's a different reason for me.
I'm all for the product that missed the mark or was misplaced.

Something where the engineers created something great that was messed up by marketing but buying used and with a bit of effort can be outback into what the engineers had intended.

An example works well on here is complete bikes... where the package misses the mark and resale value is way below near equivalents...

See the Cilit Bang ads. They worked.

I think overall marketing is less effective than the industry will accept and more effective so none of us can really claim to be totally free of its influences.

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<p style="padding: 0px; border: 0px; outline: 0px; font-size: unset; vertical-align: baseline; background-color: transparent; line-height: 1.2em; margin: 1rem 0px !important;">See the Cilit Bang ads. They worked.</p>

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<p style="padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; background-color: transparent; line-height: 1.2em; color: #444444; -webkit-text-size-adjust: auto; margin: 1rem 0px !important;">In what way have they worked? I can name the product but have never bought the stuff.</p>

*edit - ok I'm beaten into commenting submission.   Maybe later, biker8rs.  Life's too short...

Apparently sometimes people stop breathing and they experience a sense of calm, peacefulness, unconditional love and a being of light at the end of a tunnel.

Like Bill Hicks, I can recommend this technique to anyone who works in advertising and marketing.

I do think I'm less affected by it than TJ though as I buy less.

I only really spend my money on booze and food, washing up liquid, if required, would be shoplifted.

In what way have they worked? I can name the product but have never bought the stuff.

You don't have to have bought it to say the marketing worked. You recognise the brand name – you might even know what sort of product it is (from a marketing point of view that is still a win in terms of brand recognition). Furthermore, some people *will* have bought it because the marketing worked on them enough for them to see it on a shelf in a supermarket and decide it's the best product for them. Even the very very best marketing campaigns only grab a very small percentage of market share after all.