That's not a useful measure at all unfortunately as supermarkets really do want to trick people into paying more for supposedly freshly baked bread.
Hardly any bread is baked in supermarkets now. Frozen, massive produced, part baked loaves are sent to the store and then finished off there so they can technically say 'baked in store'
Someone up there said it's supply and demand and that the British people are lazy and vote with their feet. I really disagree with this. There are huge pressures from big food companies and supermarkets to persuade us in a direction. It's a huge and complex issue around all food in the UK not just bread and has many factors that are affected by the politics of our country.
It shouldn't be so hard or so expensive to access quality, healthy food and it shouldn't be considered snobbish or elitist to want a quality loaf of bread.
I went to a meeting in my local community centre about access to healthy food. It's not a rich area and there was a range of people there including several young mum's from the local estate. They were really concerned about the advertising pressures on their children and how difficult and expensive it was to get quality food Vs junk food.
Below the article about how supermarkets seek to decieve us and at the same time devalue what real bakeries do.
I shouldn’t be so hard or so expensive to access quality, healthy food and it shouldn’t be considered snobbish or elitist to want a quality loaf of bread.
If the government banned for example emulsifiers then the products would just be changed. Â You can already buy alternatives to common foods with no emulsifiers in them but they cost more because they are smaller scale but proves the point that they are not technically required
Make it only possible to sell non UPF foods and the providers will respond. Â When 99% of stuff in a supermarket (outside of fruit and veg) is UPF or bordering on it then what do we expect people to buy?
I think 'the food industry' is increasingly looking like the next cigarette or oil industry as they seem to want to sell us more an more products that are less and less made from real/actual food items, or items so heavily modified, and seem so willing to sacrifice health to profit.
