How much BS can you...
 

[Closed] How much BS can you cram into one advert?

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Just caught an advert on TV and it's made my bullshitometer explode.

It's for "L'Oreal Revitalift Laser Renew" - ie, posh moisturiser.

Voiceover man: with our highest concentration of proxylane
Big graphics in the middle of screen: [b]3% PRO-OXYLANE[/b]
Small print at the bottom of the screen: Temporary proven effect

Voiceover: independently tested Hyaluronic Acid
Big graphics: [b]HYALURONIC ACID[/b]
Small print: Temporary proven effect

Voiceover: proven effectiveness
Big graphics: [b]PROVEN EFFECTIVENESS[/b]
Small print: Temporary proven effect

Big graphics and Andi McDowell, "my skin feels [b]FIRMER [/b]and [b]SMOOTHER[/b]" yadda yadda.

Voiceover: 80% of women considering a laser treatment said they would delay it.
Big graphics: [b]80% WOULD DENY LASER TREATMENT[/b]
Small print: 245 women aged 40-65

Cut to Andi, hands on hips and pouting, "I trust science, not miracles"

Cut to voiceover and graphics again, "The Daily Mail says [b]IT REALLY WORKS[/b]"

We're worth it.

Honestly, how does this shit get past the ASA?


 
Posted : 22/01/2013 8:52 pm
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I had no idea you were so interested in skin products Cougar. 🙂

I can recommend you more manly moisturiser if you'd like.


 
Posted : 22/01/2013 8:55 pm
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Pro-Oxylane - increases your skin's ability to absorb moisture, so it puffs up slightly, but not for long.

Hyaluronic Acid - used in cosmetic injections, does the same thing but lasts a few months. There's nothing to say it works topically, at all.

Proven effectiveness - in studies paid for by cosmetic companies.

Women considering laser treatment etc - of course, a) it's a tiny sample of women and b) they're already biased if they're considering laser treatment to start with.

As for the last two, well, I'll leave that as an exercise for the reader.


 
Posted : 22/01/2013 8:56 pm
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I can recommend you more manly moisturiser if you'd like.

I'm alright for boysturiser, ta.


 
Posted : 22/01/2013 8:57 pm
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"I can recommend you more manly moisturiser if you'd like."

Protein shake perhaps?


 
Posted : 22/01/2013 8:58 pm
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I hate those adverts. Once you actually breakdown what it is that they're saying it always turns out to be pseudo scientific babble that only sounds vaguely sensible for 3 seconds at a time.

Why people believe it is beyond me.


 
Posted : 22/01/2013 8:59 pm
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ok for cougar

I trust science, not miracles"

no reason to doubt her after all its not like she is doing this for the money

Cut to voiceover and graphics again, "The Daily Mail says IT REALLY WORKS"

yes but does it cure or cause cancer.


 
Posted : 22/01/2013 8:59 pm
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That sort of bollocks has me regularly shouting at the box!
Nanoshere complex? I'll give you triple AHA fruit acids. **** OFF YOU SIMPERING ****S.


 
Posted : 22/01/2013 8:59 pm
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Hyaluronic Acid - used in cosmetic injections, does the same thing but lasts a few months. There's nothing to say it works topically, at all.

Beaten to it - hyaluronic acid has been used to help heal wounds for decades, nothing new in that. But that's via injection; getting it across the skin barrier by applying it as a cream is a completely different prospect and there's no evidence that it works via that process.

Still not convinced it's as bad as the Bifidus Digestivum bollocks spouted by Danone.


 
Posted : 22/01/2013 9:00 pm
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Voiceover man: with our highest concentration of proxylane
Big graphics in the middle of screen: 3% PRO-OXYLANE
Small print at the bottom of the screen: Temporary proven effect

Voiceover: independently tested Hyaluronic Acid
Big graphics: HYALURONIC ACID
Small print: Temporary proven effect

Voiceover: proven effectiveness
Big graphics: PROVEN EFFECTIVENESS
Small print: Temporary proven effect

Big graphics and Andi McDowell, "my skin feels FIRMER and SMOOTHER" yadda yadda.

Voiceover: 80% of women considering a laser treatment said they would delay it.
Big graphics: 80% WOULD DENY LASER TREATMENT
Small print: 245 women aged 40-65

Cut to Andi, hands on hips and pouting, "I trust science, not miracles"

Cut to voiceover and graphics again, "The Daily Mail says IT REALLY WORKS"

We're worth it.

Being a northern man i use, used chip fat and beef dripping.


 
Posted : 22/01/2013 9:01 pm
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All I know, is if it's not moisturising my legs through denim technology, then I am not interested.

http://www.huffingtonpost.com/2013/01/16/wrangler-spa-jeans-moisturizing-denim-cellulite_n_2489245.html


 
Posted : 22/01/2013 9:02 pm
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There are actually topical creams that reduce wrinkles in quite a radical way. You can't buy them in Boots though, because they're only available on prescription (generally for burns victims).

From what I understand, cosmetic companies have to tow an interesting line - they can't actually put out stuff that is even remotely effective, even if the ingredients to do so exist, because it goes from being a 'cosmetic' to a 'medicine', which then requires a much higher level of testing, approval and licensing.

So it's more about how their products make people [i]feel[/i], or what they [i]think[/i], rather than what the products actually [i]do[/i]. And essentially keep releasing the same thing in different packaging...


 
Posted : 22/01/2013 9:07 pm