[Closed] Daily Mail Nectar Points

Apparently many supermarkets, including Sainsbury's, stock the Daily Mail and actually allow people to buy it. Outrageous!

I'm not sure Nectar thought it through

You have to remember the DM is unfathomably popular.

They also do points for BP which kills polar bears, I'm sure you could get in a Daily Mail front page style froth over just about any brand if you tried hard enough.

I follow the Stop the Hate campaign on FB.

Was reading some of it last night, basically the Nectar response seems to be: A lot of the people who have Nectar cards also read the DM so we just went with it.

Be interesting to see how much Nectar usage goes down - I doubt it will be noticeable.

Circulation under 2m? https://en.m.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation?wprov=sfla1
Hardly popular. The website is a different beast (pure clickbait) however but obviously not part of the deal.

Anyway somewhere there will have been a correlation or link in the data collection and analysis that said DM readers/buyers spend x on shopping and are more likely to buy nicer/higher margin goods so we want them getting their paper in our store etc.

Or the DM paid them

[i]Quite a lot if people are unhappy about this on Facebook.[/i]

Facebook is such a caring place. Real issues brought to light. Fab.

Quite a lot if people are unhappy about this on Facebook

Isn't that Facebook's default position?

Seems a weird thing to object to, TBH. The argument is essentially "I could get points on something I'm not going to buy" - if you're not buying it, you can carry on not buying it and not getting Nectar points for it just as you always have done. It's not mandatory to start purchasing the DM just because you have a Nectar card.

(Isn't the Nectar card essentially rubbish anyway? You could use it when purchasing a house and net about 10p.)

Down with this sort of thing

I think it should be banned.

In fact, ban everything. Easier that way.

@Cougar The argument as I see it is about the same as STW's and others which is the DM is a collection of hate speech and bile that sails very close to the line deliberatly and people have a lot of moral objections to it. Hence not approving of companies supporting them. Given some of their recent efforts like Enemey of the People etc. it could be a toxic brand.
Purchasing, boycotting and awareness are now much bigger and better tools in influencing corporate behaviours as social media allows for a faster and more coordinated response.

If they were serious about boycotts then they should take the Liverpool/Sun approach and avoid any establishment that stocked it.

The irony of people complaining on one platform that gathers and sells personal information complaining about another platform that gathers and sells personal information, is slightly amusing.

Edit:

Also plenty of people were saying they'd cash out their points and walk away.... Surely asking for all data gathered on you to be deleted and walking away, leaving your points is the better stance? Unless you used your points to buy a load of food for a food bank perhaps.

If they were serious about boycotts then they should take the Liverpool/Sun approach and avoid any establishment that stocked it.

You have to start somewhere though?

Surely asking for all data gathered on you and walking away, leaving your points is the better stance?

Cashing out and not coming back would actually hurt them more as they have to honour the pay outs and not get as much data income going forward.

because it will never happen and will not do anything to the data that has been collected?

I missed a bit, "data gathered on you to be deleted". Edited now

It's a cash for data exchange essentially

The data and findings have already been annonamised and analysed. Your data is now a trend and impossible to get the original out of unless they rebuild it completely. Then go back to the T&C's while the poor person in the call centre tries to remain calm and polite.

You could wast your time trying but a massive dump of the cards and spending of points would still be the biggest impact on them.

Yes, I see your point now. How about using the points to buy up all DM copies in your local Sainsburys and putting them straight into the recycling?

The argument as I see it is about the same as STW's and others which is the DM is a collection of hate speech and bile that sails very close to the line deliberatly and people have a lot of moral objections to it. Hence not approving of companies supporting them.

Fair comment, but is this not really the Daily Mail supporting Nectar rather than the other way around? What does the Mail gain from this partnership (does Nectar pay them off / share data with them)?

Hardly popular.

2nd best selling paper in the UK, 4th best selling non-Asian paper in the world, profitable - yeah right.

2nd best selling paper in the UK,

Right behind Andrex.

Not sure Andrex invest quite as much in journalism.

Not sure Andrex invest quite as much in journalism.

It also doesn't come smeared with shit.

2nd best selling paper in the UK, 4th best selling non-Asian paper in the world, profitable - yeah right.

You obviously buy your newspapers from a specialist supplier.

And yet the 2nd best selling newspaper is shifting less than 2m copies for 65m people.

Print media is in decline, sales still holding up much better than most.

"And yet the 2nd best selling newspaper is shifting less than 2m copies for 65m people"

yes but look around a busy office and see how many people browse their website as their default source of "news"