[Closed] Clever logo... (well I thought so anyway)

The Marketing genius of Mr Cadbury's Parrot. I think we should get a petition going for his return

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No one has come out of this whiter than white.

Well quite frankly I woon't expect to anyway. 😐

lego

Well done loum. Nice to see someone is still interested in what the OP was all about.

Also good to see some folk posting examples of logos and stuff. Loved that Logorama vid.

The British Rail logo is brilliant, but if it's branding you want, then The London Underground/Transport has to be one of the World's greatest and most enduring braynds:

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[img] &width=450&text=©%20London%27s%20Transport%20Museum&[/img]

Actually TJ; if you want to learn and understaynd what a braynd is all about, then hav[b]e[/b] a look at London Transport stuff on [b]G[/b]oo[b]g[/b]le image[b]s[/b].

Or just continue to be silly and stay ignorant. 😐

802 - will it make the thousand?

You do relaize that cola did not invent the red santa, dont you? The red santa pre-dates the cola product by some 30 years or so.

some of you need to open your eyes and minds and accept that there are people who have a different world view

You tell us this - we've been trying to tell you the same **** thign for 20 pages. You're the least self-aware person I've ever met.

Clong - Santa used to be in all different colours, so the existence of a red Santa pre Coke does not mean that Coke were not responsible for the eradication of all other colours.

Clong - Member
You do relaize that cola did not invent the red santa, dont you? The red santa pre-dates the cola product by some 30 years or so.

Not true, I heard it on QI that CC made santa red 😉

Then QI need to do a bit more research, CC did not make santa red. They promoted it, for sure, but he was dipicted as wearing red long before CC adopted the figure. I'd post links an' stuff, but ive no idea how. Google it if you can be bothered.

Yeah but did you read my post clong?

Aye, i did molgrip and i wasn't questioning that CC made red santa more popular, i was challenging the belief that CC came up with the idea.

After reading just about half of this thread and carefully considering the usefulness of branding and logos I have come to the conclusion that TJ is an ignorant idiot.

I think that if there were lots of colours including red before Coke, and only one colour after it, then Coke could be safely credited with the red Santa ubiquity that we see today 🙂

Perhaps Santa altered his branding to benefit from the mental association with Coke?

GrahamS: When McDonalds produces a new burger, happy meal, wrap or whatever then I don't rush in to try it. Instead I use my past experiences of the McDonalds BRAND to decide I shouldn't bother with the new OBJECT.

This is similar to the Shimano XTR seatpost example I mentioned before, which Teej conveniently ignored. On the basis of the Shimano BRAND you can make an assessment of an OBJECT you don't have direct access to, and decide whether or not to buy it, or to consider buying it.

http://news.bbc.co.uk/1/hi/magazine/7152054.stm

No idea if that works or not, but thats just one reference to the origins of the red santa. Red was the most poplular colour to represent the character, from about the 4th century it appears. Looks like you cant credit CC with making the other colours redundent, it was aleady the most popular colour. CC just made it so sooner.

Molgrips - I am perfectly prepared to accept that other world views exist - and ones I find incomprehensible. It would be nice if other folk would accept the same

however I have been repeatedly told on this thread that my world view is impossible and does not exist. That ignoring marketing and branding is impossible, that basing purchases on what something is not what it is marketed as is impossible

really - do you think everyone is such a slave to marketing that they have no free will? All decisions are only made because of marketing?

Or as I do that we can do our best to ignore these pernicious influences and to disregard marketing and branding. It really is possible to do this.

Molgrips - I am perfectly prepared to accept that other world views exist - and ones I find incomprehensible. It would be nice if other folk would accept the same

This has nothing to do with 'world view'. It has to do with the definition of a word, and the consequent implications of that.

really - do you think everyone is such a slave to marketing that they have no free will?

You are absolutely miles off the point with that.

Furthermore, you've got absolutely no idea how people work. Not surprising given the autistic traits you display. Just accept that you're not too good at this stuff.

Even furthermore still - marketing is not necessarily pernicious. If it's completely honest and accurate information, how is it bad?

This was designed to tap into the average American male's obsession with female breasts - in itself an expression of "mother" in the gestalt subconcious of that group.

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Strange that such crappy food should be such a big seller...

Molgrips - why can you not stop to think about what I have said. Definitions of a word - what one?

Ach well - deffo bored now.

i do feel sorry for the folk with such closed minds. I accept you see the world as you do. You will not accept I see the world as I do.

My motives are not as yours

and it's Molgrips versus TJ.. the Battle Royale.. will there ever be an end to this thread..? Can it end constructively..?

or will it be a battle to the bitter end..?

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That ignoring marketing and branding is impossible,

No one has said it is impossible, I think many people living in slums all over the world, make their decisions largely independently of marketing. You however, admit you however large avoid 'branded' clothes. So you must be paying some attention to branding, not ignoring it. If you truly ignored it, you would, by sheer statistics have a number of branded items.

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Came on here as it had lots of posts and I thought it might be quite an interesting discussion. How wrong I was. The usual suspects ruining a thread as usual

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FWIW, I thought this one was good.
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My wife avoids Nestlé products

i do feel sorry for the folk with such closed minds

What on Earth are you on about TJ? Just about everyone on this thread holds opposing views to you on this issue; are you saying we're all wrong? See, you've not actually proven yourself right, quite the opposite in fact. You bang on about well I don't really know what really it's such nonsense, and dismiss graphic designers as unnecessary, yet when you are presented with an argment which basically rubbishes you r own, you are too egotistical and close-minded to accept that you are in fact wrong.

Again, look at London Transport as an example as a 'braynd', then tell me that all that design etc isn't worth it. You numpty, you're talking out of your smelly bottom.

Jeeze; I have no formal training in design, everything I know I have learned myself, yet I still know what braynds are and the importance for branding and logos within our society. It;'s a form of visual language you are clearly illiterate in, yet instead of just shutting up and accepting your own ignorance, and possibly even flipping learning something, you've gone on some crusade to prove just how right you are.

Your argument = no point in developing language or owt might as well point at stuff and just grunt 'ug' at it.

Ooh you've annoyed me today you have.

And you cooduv had the likes of Binners and others, what know stuff about stuff, showing you round the wonderful world of logo and braynd design, but instead you've just hijacked this thread to satisfy your own ego. You nasty man.

I think you should be banned. 😐

No I'm sorry but ffs, eh?

You've upset me, TJ. 😥

CharlieMungus - Member

You however, admit you however large avoid 'branded' clothes.

I did not say that. I said I own hardly any. Not the same thing. you continue to claim motivations for me that I do not have.

Jeeze; I have no formal training in desing

FWIW, I think you do a fantastic impression of Des 😉

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I agree with Elfin. Mostly. Except for the "smelly bottom" thing.

... and being upset, and that...

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FWIW, I think you do a fantastic impression of Des

No don't Clubber it's not funny. I love the world of design and art and stuff, and along comes TJ rubbishes stuff that I and many others enjoy pees on our bonfire. With no thought for who he upsets.

It's just bang out of order.

Saying that people like myself, Binners, Winegums etc are essentially 'worthless' and our efforts are redundant, well, that's really insulting.

What a horrible mayn. 🙁

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More rubbish 'branding' which doesn't convey anything useful, or mean anything in particular 😀

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Elfinsafety - Member
No don't Clubber it's not funny. I love the world of design and art and stuff, and along comes TJ rubbishes stuff that I and many others enjoy pees on our bonfire. With no thought for who he upsets.

I can only assume that this is a brilliantly self aware post. Chapeau 🙂

Elf - sorry you have missed my point. All I am saying is what I do and that many others do the same. I have been told its impossible to do so.

Logos, brands and marketing mean much less and are much less effective than those in the industry claim. Thsi whole thing started because people were claiming thaqt the fonts used hold some sort of deep meaning as do logos

What I attempt to do is to minimise the effects of marketing and branding upon my purchasing decisions. I try to buy things for waht they are - not for waht they are marketed as

i have repeatedly been told that this is impossible and that I cannot live my life like this. apparently it is impossible to ignore the effects of market and branding to any degree.

too many folk are unable to accept that other world views exist.

TJ + Molgrips + Elfinsafety

Just make up...

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this is the first time you;ve said 'minimise' you've spent nearly 900 posts saying they have 'no effect' on you.

Logos, brands and marketing mean much less and are much less effective than those in the industry claim.

I did not say that. I said I own hardly any. Not the same thing. you continue to claim motivations for me that I do not have.

OK then,
1)Do you buy branded goods?
2)Do you avoid buying branded goods?

I assume the answer to the first question is no. So to me, two possibilities arise
1) that the answer to the second is 'yes'
2) By lucky coincidence, in your brand blindness you have never by chance, bought branded items.
Given that say '1' is not true, i can only see that '2' is true. or is there another option?

Molgrips - why can you not stop to think about what I have said. Definitions of a word - what one?

For fk's sake!

The definition of the word 'BRAND'.

I am thinking very carefully about everything you say, that's why I'm trying to have this discussion. That's how I have realised that you and I are actually talking about different things.... You've apparently not figured this out yet.

wwaswas - Member

this is the first time you;ve said 'minimise' you've spent nearly 900 posts saying they have 'no effect' on you.

No it is not.

totally bored now.

I have been trying to tell TJ about the difference between brand and logo for the last 21 pages....

Seriously TJ, As Fred says, visual communication is a really fascinating subject. You've fallen into the reactionary trap of thinking all 'branding' exists to satisfy consumerist capitalism and punt stuff to people who don't need it. That's an incredibly short-sighted view.

[b]ALL[/b] communication utilises pointers and visual cues

For example, this:

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owes as much to geometry and maths as it does aesthetics. But its an object of beauty nonetheless. You can appreciate the thought that has gone into it, surely

By dismissing it all, you're greatly narrowing your own horizons I'm afraid fella

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To be fair to TJ, given that he forgot about an incident where a airline damaged his bike and was preparing to defend them untill another forum member reminded him of the incident, he probably can't remember when he was influenced by marketting gumpf, therefore in his own mind he is right.

Molgrips - I am perfectly prepared to accept that other world views exist - and ones I find incomprehensible. It would be nice if other folk would accept the same

I am perfectly prepared to state that I find TJ completely incomprehensible 😀

however I have been repeatedly told on this thread that my world view is impossible and does not exist.
That ignoring marketing and branding is impossible, that basing purchases on what something is not what it is marketed as is impossible

You're stretching it here TJ.
Clearly you have your world view. So that view exists.

We simply think that the practicalities of such a stark and absolute view makes it impossibly fragile and delicate.

In modern western society we are permanently surrounded by brand imagery everywhere you look. It is simply not possible to escape that imagery and still function in our society.

You have decided that such information is worthless, so you [u]try[/u] to ignore its influence and [u]try[/u] to make your purchasing decisions based purely on properties of the OBJECT itself.

In my opinion, that is often a laudable goal (though not always as I've tried to explain, as often I actively want to consider the BRAND).

No one questions that this is your view. (or any variant of it therein).

The only question has been over your very bold assertion that you have achieved this enlightened state with 100% success and that, despite being aware of brands, they have never, and will never, have any influence, however slight, on any of your concious or unconscious decisions.

Now tell me, have you eaten at a McDonalds? 😀

Seriously TJ, As Fred says, visual communication is a really fascinating subject. You've fallen into the reactionary trap of thinking all 'branding' exists to satisfy consumerist capitalism and punt stuff to people who don't need it. That's an incredibly short-sighted view.

ALL communication utilises pointers and visual cues

Things are branded to achieve a goal...
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them commies knew all about brand management;

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Do you ever wonder how you got by before RED BULL came along?
and for what it's worth the very idea that you avoid ProPlus (other products are available, but for some reason you chose to mention that one, rather the e.g. caffeine tablets, doesn't sound very independent) because you think it might look bad popping pills? That's just laughable, Do you really expect us to believe that someone as intelligent and resourceful as yourself in incapable of finding a way to take a small tablet like that, without drawing attention to your self?

No molgrips _ I understand what a brand is and accept the definition you gave. However I separate this from what the object is. This si the key point

Charlie - once again - your assumptions are wrong. You contineu to ascribe to me motivations and actions that I do not have nor have I claimed to have

What I said was I hardly have any branded [i]clothes[/i]. I made no comment on actively serching to or avoiding buying them.

> My wife avoids Nestlé products

Junkyard: shes is correct and very moral been doing the same for decades

Sadly TJ can't avoid Nestlé, because doing so would mean he was influenced by the brand. Bummer eh?

What I attempt to do is to minimise the effects of marketing and branding upon my purchasing decisions. I try to buy things for waht they are - not for waht they are marketed as

There ya go again, Mr OpenMind. As in the case of Shimano, as in the case of McDonalds, as in the case of Ariel, etc etc etc., the brand is a useful tool to evaluate a product. You claim to minimize the effect of branding, but I say to you (again) that this is not always sensible, as the brand allows you to make a purchasing decision in the absence of complete information, such as when buying secondhand, or by the internet.

Charlie - once again - your assumptions are wrong. You contineu to ascribe to me motivations and actions that I do not have nor have I claimed to have

What I said was I hardly have any branded clothes

Please post a pic of some of your outfits!

mastiles_fanylion - Member

I have been trying to tell TJ about the difference between brand and logo for the last 21 pages....

and I understand.

Seriously TJ, As Fred says, visual communication is a really fascinating subject. You've fallen into the reactionary trap of thinking all 'branding' exists to satisfy consumerist capitalism and punt stuff to people who don't need it.

No I haven't.

Jeezo.

What I said was I hardly have any branded clothes. I made no comment on actively serching to or avoiding buying them

so this points to number '2' that it is coincidental that you don't own any branded clothes, having neither avoided them or sought them out

Will you guys stop telling me what I have and haven't said and start listening to what I have said?

could this not be resolved with a quick game of scissors paper stone?

this sort of pointless nit-picking is what puts people off stw.

I thought everyone had agreed to try and move away from it?

We're only telling you because you seem to have forgotten, you did say Proplus

Right back at you TJ...

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

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We're only telling you because you seem to have forgotten, you did say Proplus

What I attempt to do is to minimise the effects of marketing and branding upon my purchasing decisions. I try to buy things for waht they are - not for waht they are marketed as

Good Lord that is a mighty come down. You've gone from being completely impervious and it definitely never having any influence on you ever to recognising that you simply [u]try[/u] to minimise the effect.

Well done TJ - that's quite a climbdown for you - I'm proud of you.

What I said was I hardly have any branded clothes. I made no comment on actively serching to or avoiding buying them.

I can go into Marks and Spencers and buy a packet of underpants and know that a) they will be quite conservative, and b) they will last for a while. That saving of time is possilbe due to the M&S brand. You, I suppose, trawl around the shops checking all the Y-fronts until you find, by chance, a pair that meets your criteria.

Also tell me why you mentioned ProPlus specifically?

cos MF asked why I don't take pro plus when needing hthat big caffine kick

TJ said
I hardly have any

and one sentace later you say

you don't own any

These two sentances are not the same.

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

cos MF asked why I don't take pro plus when needing hthat big caffine kick

I have never said

completely impervious and it definitely never having any influence

These two [s]sentances[/s] [b]sentences[/b] are not the same.

Also tell me why you mentioned ProPlus specifically?
[b]cos MF asked why I don't take pro plus when needing hthat big caffine kick[/b]

But you stayed with the brand, you knew they were caffeine tablets. but the main point was do you really expect us to believe that you couldn't take them in a subtle way?

[i]have a look to see who owns Thomson Holidays[/i]

Is it a smiley bloke with only one eye?

mastiles_fanylion - Member

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

Ahh but there is more to it than that - have a look to see who owns Thomson Holidays....

http://en.wikipedia.org/wiki/Thomson_Holidays

What am I missing?

Edit - ah, TUI = the logo

I'm going to have to have lie down now I'm so upset.

See what you've done, TJ?

I hope you're proud of your achievements.

I promised myself I wouldn't get drawn into this. Hence just posting loads of pictures. I'm going back to that. We aiming for 1000 uncle jezza? Has it been done before 😉

Fred. Stick with your original brief. lets have some great branding and design

Well, if we're being serious I think the interlinked V & W of the Volkswagon roundel is a bit of a classic, as are the Marshall and Fender signatures on their products.

Too many classics to list really: Ford, Audi, Penguin books, Nike etc.

clubber - Member
mastiles_fanylion - Member
The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

Ahh but there is more to it than that - have a look to see who owns Thomson Holidays....

Edit - ah, TUI = eg the logo

http://en.wikipedia.org/wiki/Thomson_Holidays

What am I missing?

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dunno binners - we might need some new aspect to bring to it and I am getting rather bored.

1000 posts of "he said" "no I didn't" "the big boys did it and ran away"
is rather good tho

No I'm too upset now Binners.

I might come back later and give it another go. I'll have to see how I feel.

Three defenses in law

- I didn't do it
- I wasn't there
- The big boys did it and then ran away