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Topic starter
There are only 4 forces (threat of substitutes, power of suppliers, power of consumers, threat of new entrants) and these affect the intensity of rivalry in the industry.
Have I entirely misunderstood?
Thanks
Posted : 22/04/2017 4:27 am
Rivalry is one of the five; when taken together they should identify whether it would be possible to make profit and/or a supplier should either stay in or move into a market.
Can be used by existing and potential new suppliers.
Posted : 22/04/2017 5:43 am
There's a good example at the bottom of this page that I've used in the past.
[url= https://www.mindtools.com/pages/article/newTMC_08.htm ]Porter [/url]
Posted : 22/04/2017 7:37 am
Topic starter
Thanks both.
Nice clear example there David.
Posted : 22/04/2017 7:51 am