Topic starter
I'm half way through a paragraph and I've forgotten a phrase.
It's the name for a standard design / architecture of a product - say an engine that drives a gearbox, a steering wheel and 3 pedals placed in the normal manner is the standard for a car.
It's something along the lines of common design, concensus design or something, but I can't remember it for the life of me...
Edit: I am, of course, already furiously googling.
Posted : 16/09/2010 3:18 pm
generic?
Posted : 16/09/2010 3:19 pm
Topic starter
Nope, it's in the same section of the literature as all the format wars stuff, architectural innovation etc.
Posted : 16/09/2010 3:22 pm
Platform? As in there is one platform for Audis, VWs, Skodas etc?
Posted : 16/09/2010 3:24 pm
Topic starter
Dominant Design, Abernathy & Utterback.
Aaaand relax 😆
Posted : 16/09/2010 3:27 pm