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If they are responsible for defining what is socially responsible when it comes to cycling, how did they let the Danny Macaskill S1Jobs advert run for month after month
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Looks pretty irresponsible to me. And he reverse wheelies down a pavement. 😯
Willjones: Yes, there could be more to it. I don't know anything about the formal process though and was just looking at it as a layman. Sound like the people responsible for the ads are fighting it though.
sounds like a shit storms been hurled up - comments form on the website has gone "offline" now.....
Comments form back up
[url= http://www.asa.org.uk/Contact-us.aspx ]ASA Contact Us[/url]
I wonder if we (cyclists) can crash it again with volume of complaints!
Even worse, she was riding 1m out from the obstacles she could see in the road:
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If the potholes weren't there, I presume folk think riding on the concrete bit on the side is unsafe?
Look how wide and empty the road is - why should she squeeze over? The problem is while there might not be a pothole in one section of the road, if you have to keep weaving in and out it's more dangerous. Plus the risk of pedestrians stepping out etc.
Fundamentally, though, my taxes pay for the roads, and I'll be damned if I'll cower in the gutter just so a car driver isn't inconvenienced slightly.
If the potholes weren't there, I presume folk think riding on the concrete bit on the side is unsafe?
Looks like the start of a bus stop or similar. Either way, not part of the main surfaced carriageway.
Wonder if the bloke who wrote the report drives a white audi and obviously doesnt like cyclists.
ON YOUR BIKE MATEY, you dont make the law,
If the surface was better, I'd be closer to the kerb I think.
If the potholes weren't there, I presume folk think riding on the concrete bit on the side is unsafe?
Yes, i'd say it was [i]literally[i][/i] the gutter. Can't be much more than 50cm wide, so to be in it and a safe distance from the kerb you'd be riding the edge of the concrete, right where that horrible gulley is where concrete meets tarmac.
If there were no potholes then I'd be riding where the potholes are in that still.
That is about the widest road IN THE WORLD. It doesn't make the slightest bit of difference where she is, there is still loads of room to overtake, as demonstrated by the car that overtook and ASA statement that said the car [i]almost[/i] had to go into the other lane
The advert was produced in close consultation with an experienced cycle training instructor who carefully considered the use of road positioning
I really don't think there is a need for this thread to descend into a 10 page argument about whether or not she should have been riding where she was.
What a bunch of nobbers. Emails sent to guyp and indrev
edit and "contact us" page now 🙂
looks like there's a ridge at the edge of the concrete, dodgy on road tyres so narrowish gap between kerb and ridge, on the whole probably not. I reckon I'd be midway between where she is and the concrete section if there were no potholes, road looks plenty wide. Lots to take into account tho.If the potholes weren't there, I presume folk think riding on the concrete bit on the side is unsafe?
Five complainants challenged whether the ad was irresponsible and harmful, because it showed a cyclist without a helmet or any other safety attire, who was cycling down the middle of the road rather than one metre from the curb.
5?
Good to see that they've not over-reacted to the 'barrage of complaints'.
CTC just posted on Facebook that they are supporting the appeal:
http://www.ctc.org.uk/news/advertising-watchdog%E2%80%99s-helmet-ruling-threatens-promotion-of-normal-cycling
They also have a nice list of cycling adverts that are now "banned" if that ruling applies to them too:
http://www.ctc.org.uk/blog/chris-peck/which-ads-are-now-banned-your-examples-wanted
So, we need to start complaining to the ASA when we see a car incorrectly execute a pass on a cyclist in an advert.
"Middle of the road".
Where the dashed white line is? I can't see that anywhere, why are the ASA investigating complaints that are based on imagined 'wrongs'?
Can I phone them up and say "I was watching a Cheesestrings advert last night when Danny Dyer punched the Cheesestring character and called me a 'fackin mug'. Please ban this advert until it's changed to no longer have an obscene cockerney in it"?
I think the ASA are right 😉
Complaint about the complaint sent. I'd encourage everyone to write expressing their disgust.
Anyone noticed ASA's recent Tweet?
[URL= http://i142.photobucket.com/albums/r90/dezb99/Junk/ASAholes_zpsf91910d1.jp g" target="_blank">
http://i142.photobucket.com/albums/r90/dezb99/Junk/ASAholes_zpsf91910d1.jp g"/> [/IMG][/URL]
Busy job!
Email sent
[quote=mst uttered]So, we need to start complaining to the ASA when we see a car incorrectly execute a pass on a cyclist in an advert.
Whenever a driver in an advert does something which doesn't comply with any recommendation in the HC (ie the shoulds rather than the musts). That will surely be the majority of them?
It appears Julian Huppert MP (co-chair of the All Party Parliamentary Cycling Group) and the CTC (who will undoubtedly use whatever high powered contacts they have) are on the case, so hopefully we will get the correct outcome to this.
Whenever a driver in an advert does something which doesn't comply with any recommendation in the HC (ie the shoulds rather than the musts).
Except, the problem (in the ASA's eyes) with this ad is that the driver DID comply with the Highway Code.
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the car almost had to enter the right lane of traffic
why are the ASA investigating complaints that are based on imagined 'wrongs'?
Think they have to investigate everything that gets complained about? Or possibly more than 1 or 2 complaints. They were asked last year to investigate Rangers because they ran an advert that said they were the most successful club in Scotland. Frivolous complaints imo, but it still got investigated.
scotland - 2nd highest obesity in the developed world
Ill bet the ASA guy who ruled this has never ridden a bike, he probably gets wheezy just opening his emails
anyway email sent
Now that would be an interesting question to the ASA staff who worked in this: when did they last ride bikes?
scotland - 2nd highest obesity in the developed world
Actually obesity levels in Scotland are (just) lower than England.
http://www.iaso.org/resources/world-map-obesity/
England: 42.2% of men (aged 16+) were overweight.
Scotland: 41.6% of men (aged 16+) were overweight.
think kimbers may be thinking of glasgow being the heart attack capital of the world, iirc I think salford is just behind in the heart disease stakes.Actually obesity levels in Scotland are (just) lower than England.
Actually obesity levels in Scotland are (just) lower than England.
http://www.iaso.org/resources/world-map-obesity/England: 42.2% of men (aged 16+) were overweight.
Scotland: 41.6% of men (aged 16+) were overweight.
How up to date are those figures as, according to NHS BMI calculator I have just dropped down from being obese to overweight, so that may nudge the figures even further
Off now to celebrate with doughnuts!
sorry I heard it on the news once
seems that us englanders have overtaken them in the last few years!
http://www.theguardian.com/society/2007/sep/26/health.medicineandhealth
e-mail sent via the contact us section of the ASA website.
Who ever listened to the ASA about anything anyway?
This one must have passed them by then
Some nice work here:
[b][url= https://twitter.com/richardf/status/428492246254895104 ]@richardf tweeted[/url][/b]:So, it turns out you can complain about @ASA_UK's advertising to @ASA_UK themselves… *whistles innocently* pic.twitter.com/cqwrKQOrQe
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Win 😀
bencooper: I nicked your handy screenshot and reposted it on the road.cc and CTC discussions. Hope you don't mind - I think it adds some important context to her road position.
Not mine, I pinched it off someone on Twitter 😉
Dear Mr Sinatra,Thank you for writing to us. Mr Parker has read the correspondence carefully and has passed your email to a colleague, who will respond in due course.
Kind regards,
Lydia Dodgson
Assistant PA
(on behalf of Guy Parker, Chief Executive)Advertising Standards Authority
Mid City Place, 71 High Holborn
London WC1V 6QT
Telephone 020 7492 2222
www.asa.org.uk
Not mine, I pinched it off someone on Twitter 😉
All good then 😀
[url= http://www.asa.org.uk/Consumers/How-to-complain.aspx ]http://www.asa.org.uk/Consumers/How-to-complain.aspx[/url]
Dear Jamie,Thank you for writing to us. Mr Parker has read the correspondence carefully and has passed your email to a colleague, who will respond in due course.
Kind regards,
Lydia Dodgson
Assistant PA
(on behalf of Guy Parker, Chief Executive)
Looks like Guy's PA has had a few e-mails to [s]read[/s] hit reply to today!
Cheers,
Jamie
Email sent
Dear Mr ParkerI am writing to you to urge you to reconsider you recent ruling on the Nice Way Code “Think Horse” ad.
The ruling appears to contradict current advice given by the Cyclecraft and the Highway Code on road positioning for cyclists and overtaking cyclists.
Your ruling states the following:
“The ad must not be broadcast again in its current form. We told Cycling Scotland that any future ads featuring cyclists should be shown wearing helmets and placed in the most suitable cycling position.”
Could I ask what specifically you believe is wrong with the cycling position shown in this ad? It appears that the cyclist has taken “primary position” as recommended by Cyclecraft.
In the Assessment section of the ruling the ASA makes the following statement
“…under the Highway Code it was recommended as good practice for cyclists to wear helmets. Therefore, we considered that the scene featuring the cyclist on a road without wearing a helmet undermined the recommendations set out in the Highway Code.”
I don’t really wish to debate helmet usage by cyclists, the bigger picture does suggest that the benefits of cycling far outweigh any risks associated with it by a very large margin, however this is not why I have quoted this part of your ruling. I’ve quoted this section because you specifically refer to advice given in the Highway Code
Further on in the Assessment section the ASA make the following statement:
“Furthermore, we were concerned that whilst the cyclist was more than 0.5 metres from the kerb, they appeared to be located more in the centre of the lane when the car behind overtook them and the car almost had to enter the right lane of traffic. Therefore, for those reasons we concluded the ad was socially irresponsible and likely to condone or encourage behaviour prejudicial to health and safety. “ (my emphasis)
Entering the “right lane” (also known as the other side of the road) is also recommended by the Highway code, specifically rule 163 “Give vulnerable road users at least as much space as you would a car”. While the road shown in the ad is actually very wide on most urban roads entering the “right lane of traffic” would almost certainly be necessary to pass a cyclist safely.
So while you have specifically applied advice from the Highway Code on the wearing of helmets you appear to have ignored it in your assessment of overtaking.
Therefore, for those reasons I have concluded your ruling on the ad was socially irresponsible and likely to condone or encourage behaviour prejudicial to health and safety.
I hope in light of this obvious contradiction you will reconsider this ruling. I would also like to ask what cycling experience the adjudication team has? Perhaps in future you would consider using staff members more accustomed to cycling on urban roads.
Yours
More correspondence added to the fires.
I asked what evidence supports the complainants.
Quango Top Trumps. ASA versus DSA: who wins on the "Evidence based practice" numbers?
bencooper - Member
Anyone want to crowdfind a cycling advert, to run in a national newspaper? It'll be a very simple image, with a cyclist riding in the middle of the lane, sans helmet, with one middle finger held aloft
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http://i142.photobucket.com/albums/r90/dezb99/Junk/finnger_zpsb1f543d3.jp g"/> [/IMG][/URL]
jamiea - when did you write? Ms Dodgson hasnt deigned to reply to me yet, even with a copy&paste answer 🙁