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Outta the Archive: Magazine ads from 2002

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Tomac! Cove Bikes! Minnaar on an Orange! Telephone numbers! Postal order forms!


 
Posted : 06/12/2025 7:30 am
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The power of advertising!

I had a cove and that race face jacket.

Cove was awesome for over a decade.

3 zips died on the jacket and it was the price of a gore packlight jacket to get it fixed. I've still got the packlight jacket although it's a bit tattered now.


 
Posted : 06/12/2025 7:56 am
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Wow, blast from the past. I've still got my raceface aqualite jacket. Seams have all gone and now used when doing dirty crappy work outside. The best feature was the massive pocket on the but flap.


 
Posted : 06/12/2025 8:15 am
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*everyone* had a Parrot (or Polaris) windproof back in the day.
And RockShox Duke - I have nothing but bad memories of the damping, reliability and stiffness.


 
Posted : 06/12/2025 8:22 am
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Yep, had a parrot windproof too, lost it somewheree.


 
Posted : 06/12/2025 8:52 am
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I still have one of the race face jackets.. always wanted one of those Cove frames.


 
Posted : 06/12/2025 9:42 am
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I was wearing my old Polaris windproof at the weekend!

A few weeks ago I gave away my old 2001 Orange Patriot and a 2005 Orange P7 frame to a bloke for his two teenage sons. I was able to proudly display my ownership of old Ermintrude the Patriot via a 2005 Orange Bikes 'Readers Rides' advert on the back page of Singletrack magazine.

😀


 
Posted : 06/12/2025 9:50 am
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Ive still got 2 Parrot windproofs (not in those limited edition colours, granted) and a Parrot waterproof.
Wonder how many of the shops listed by Rocky Mountain & Fox are still going?


 
Posted : 06/12/2025 10:07 am
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Duke forks. Had them on my superlight. Superlight still going strong. Duke paint flaked away and died years ago. Must have been some of the first fox forks about then? Tiny things


 
Posted : 06/12/2025 10:38 am
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Those Fox Vanilla were ace. Can someone dangle them in front of the current Fox team to think about… please?

Mine are just a display piece now… looking at ‘em now… hold on…


 
Posted : 06/12/2025 10:46 am
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IMG_7377.jpeg


 
Posted : 06/12/2025 10:47 am
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I still have the Cove tshirt i bought with the frame at north  cove, but  i cant find the parrot anywhere


 
Posted : 06/12/2025 11:00 am
 gdm4
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Mavic tubeless ad! Took us a while to catch up.....


 
Posted : 06/12/2025 12:00 pm
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Brings back memories of my 17.5" stiffee.


 
Posted : 06/12/2025 2:56 pm
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I had a Lucky Strike, wanted a Cove Hummer but couldn't afford it . Then a careless car driver took me out , frame was replaced through his insurance, Wheelies couldn't get a LS instead I had to " settle" for a Hummer instead ! I had to wait about 7 months but it was worth it , rode that bike in Morzine , Tahoe , Whistler 💪
Still got it now , never going to part with it


 
Posted : 06/12/2025 5:22 pm
crazy-legs reacted
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The time machine taking us back to a place where companies would pay for advertising space in print media. There's even a prominent phone number in that parrot ad!


 
Posted : 06/12/2025 9:04 pm
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Posted by: darlobiker

Brings back memories of my 17.5" stiffee.

 

Fnnnnar

 


 
Posted : 06/12/2025 9:18 pm
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Posted by: mtbfix

The time machine taking us back to a place where companies would pay for advertising space in print media.

I remember MBUK having quadruple page adverts for Dave Hinde listing prices of all sorts of kit. Scroll through the tiny 6pt print, phone up and place your order and then in 2 weeks when it had't arrived you could phone up again and he'd be a rude obnoxious arse down the phone to you.

The halcyon days of telephone ordering and waiting a fortnight for delivery. 😉

I had one of those Race Face jackets, can't remember what became of that one - it was a nice blue and black with reflective piping. And I had one of the RAD-tubed Cove Stiffee frames (2002 maybe?!)


 
Posted : 06/12/2025 9:19 pm