But mostly, it's all marketing bollocks really.
It's certainly very tempting to file this under "marketing bollocks", but I believe gravel biking was a grassroots thing before it became (very succesfully) commoditised and marketed.
Gravel running may be less successful if it's not actually a thing IRL already.
But actually, quite a bit of my running is on gravel, and I don't race or chase times, so maybe I'm already a gravel runner and didn't realise? 🤯Â
It's certainly very tempting to file this under "marketing bollocks", but I believe gravel biking was a grassroots thing before it became (very succesfully) commoditised and marketed.
I think most things are that way. Marketing rarely invents things, it just reflects or promotes a version of it at some point in the growth cycle to sell more stuff or give other companies a slice of the pie. Sometimes it does it well, sometimes not, it's a creative area that's driven by money/sales - tricky mix.
I think most things are that way. Marketing rarely invents things, it just reflects or promotes a version of it at some point in the growth cycle to sell more stuff or give other companies a slice of the pie. Sometimes it does it well, sometimes not, it's a creative area that's driven by money/sales - tricky mix.
I work in marketing (currently as a copywriter), and I wouldn't disagree with this.
Not sue if the link in the OP is advertorial/sponsored content (not flagged as such), but it's interesting that it's got more peoples' backs up than any advert 😀
