I can only agree everytime ive spoke to Ben and the lads at Deviate they were nothing but top draw,. Even about routes in the Alps and other none Deviate things . The Highlander rides extremely well . As for the hangups on roudy riders im sure many many people on here have had run ins with walkers while riding fast or riding a little lairy . But flaming a business on those reasons seem a little purile .. hey ho each to their own .,
I've never seen the clip or aftermath so I can't comment really. It's fair enough, if that's how people perceive things and decide not to buy from them, totally their call.
It's certainly a bold move for a company owner to give it large and double down when among the community of their most likely customers, but that's their commercial risk to take i guess!
Ben Jones did used to run TrailAddiction, a guiding company in the Alps that had a big reputation for being real dicks, to the point that it hindered guiding companies with UK staff in the region they were based in having proper access to trails. It's what's always made me wary of Deviate.
No, Ben used to guide for TrailAddiction, then went off and setup his own thing, Ben Jones MTB.
No sure how I feel about phoenix companies that come back to life run by the same founder as the first time around. On one hand I'm thinking fair play that you want to go through that again. On the other theres just a nagging feeling someone else was left to pick up the debt that must have been jettisoned to making going around again viable.
Can't see this being an easy win. A brand that customers will have a certain amount of trepidation about buying with the possible warranty risks of them going pop again and a market where heavy discounting is available all over the place and emtbs dominating the higher spend end of consumer choices.
Didn't he leave TA to set up his own guiding company? I seem to remember BKXC did some of his tours in Spain (Pyrenees). The local guides he employed seemed good.
he certainly did. Seemed to focus mostly on big multi-day trips (which looked pretty awesome)
Some of you lot have some weird hang ups about what'll put you off buying a bike.
Isn’t that the whole point of marketing departments? Do it well and it generates sales. Do it badly and it looses you sales. There are companies I wont buy from because the idea of giving the owner my money, based on their image, because I’ve never met them, is enough to buy from someone else