When Alpkit went into administration in January, we feared the worst. Six months on, the brand has set out its recovery plan — new investment, a simpler business, a sharper Sonder range, and seven of its ten stores staying open.
Inverness will be a loss, though it's obviously selling to a small market and many folk "local" will be buying online anyway. There's a cafe and climbing wall in the same premises so this will be a bit of a test for them too.
Cutting down on product ranges was surely a given. A casual search on their website for jackets, rucksacks and so on throws up a bewildering choice and, in my experience, many times always seemed to be out of stock. It was this that usually put them out of my mind when looking to buy something.
Here's hoping this will turn them around.
Cutting down on product ranges was surely a given. A casual search on their website for jackets, rucksacks and so on throws up a bewildering choice
Looking at the new footwear range, it's a lesson they're struggling to learn; an 'approach' shoe, a 'walking' shoe and a 'multi activity' shoe f'rinstance.
