Isla Short is doing things differently. Rather than chasing a Factory Team signing and riding whichever products that salary comes with, she’s hand picking her sponsors. It means more admin for her, but it also means she never has to pose for social media posts with a product she doesn’t believe in.
Just as she was about to announce her headline sponsor, Hunt Wheels, and fly out to Spain for her first race of the season (in which she came 4th!), we caught up with her to chat about believing in what you’re doing, plus the importance of physical and mental health when you’re chasing medals.
Image credit: Pete Scullion
Hand picked sponsorsTurning her back on social media fakeryIf Isla ever needs a double, we can volunteer our Amanda.There’s the Greatest Of All Time pic right there.
I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones.
More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments.
I try to write about all these things in the hope that others might discover the joy of bikes too.
“There’s the Greatest Of All Time pic right there.”
That is Missey Goat (and Ria in the right) — she was very pregnant at the time of the picture and had triplets a few days later. All are doing well.
She is a bit grumpy and nippy at the best of times and obviously fancied a nibble of Isla!
“There’s the Greatest Of All Time pic right there.”
That is Missey Goat (and Ria in the right) — she was very pregnant at the time of the picture and had triplets a few days later. All are doing well.
She is a bit grumpy and nippy at the best of times and obviously fancied a nibble of Isla!