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Earlier this week we brought you a lovely warm fuzzy video from Focus that featured riders from across the world showing what bikes mean to them, and now Shimano has brought out this ‘All bodies on bikes’ video. Are we seeing a shift in bike marketing from the old tropes of the Velominati – the harder, faster, more, more – to a more inclusive and welcoming ‘bikes are great, they make you smile, come try it’ approach?
Kailey Kornhauser and Marley Blonsky are on a mission – a mission to change the idea that people in larger bodies can’t ride bikes. The duo aims to make cycling more inclusive, beyond just inviting people of all sizes to ride bikes, but by changing the entire idea of what it means to be a cyclist — not just on screens, but on trails and in people’s minds.
The video talks about body image, but the negative feelings of wondering if you’re good enough to do a ride, of being left behind your friends, of worrying about what others think of you – these can apply to so many people. Likewise, the expressions of feeling alive, enjoying being outdoors, having fun and appreciating what your body can do will be familiar to many. Harness the warm glow, and remember that if you’re a person on a bike, you are a cyclist.
You can follow Kailey and Marley on Instagram here:
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