When we stopped selling Singletrack on the traditional news stand there were quite a few sad faces lamenting the end of an era. It was great to casually grab a copy of Singletrack when in town. What we now needed was a plan so cunning, you could stick a helmet on it and call it Lance.
Everyone’s a winner baby.
Business is not always easy with both the publishing and bicycle worlds going through pretty significant changes. Then it came to me, “Let’s get Singletrack in to every good bike shop. It makes perfect sense to keep the flow of stoke, good vibes and cashflow buzzing around our own industry”. Bike shops get a tidy margin, our advertisers get even more exposure, and Singletrack readers now have a great excuse to pop into their local shop. Win, win, win.
Chipps elaborates.
“This is great news, both for Singletrack and for its thousands of readers. With the changing landscape of publishing, small publishers like us are abandoning the waste-heavy ‘traditional’ newsagent channels and working closer with our readers and the bike trade.
In early 2020, we left the high street newsagents for good and are concentrating on a more direct relationship with our readers. Although we have thousands of subscribers, we need to get our magazine under the gaze (and noses) of new customers as well. With millions of visitors to our website, we can create a demand for new readers, but it really is in the reading and handling (and smelling!) of a magazine that customers are swayed. We’re really looking forward to working with Madison to get Singletrack Magazine in front of those eager would-be readers and those readers who used to sneak a copy into the shopping basket when shopping in Smiths.
Bike shops will now be the only place to see a new copy of Singletrack and we’d much rather give the generous magazine margins to the bike trade than the news trade. With readers coming into bike shops to find the new issue, we hope that they’ll stop for those other bits and pieces they knew they needed anyway. And with Madison’s huge dealer network, we’re looking forward to introducing new readers to Singletrack.”
Get on it.
If your local bike shop doesn’t have Singletrack on the counter, have a word with them. Bike shops can now buy Singletrack Magazine from Madison. To place an order dealers can speak to their local sales agent or head to www.madisonb2b.co.uk.
