Mavic Deemax

Mavic calls in the receivers amid confusion over who owns the company

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As a brand Mavic has been associated strongly with the Tour de France for over 40 years, supplying the iconic fleet of support vehicles and mechanics. But in news reported by cyclingnews.com, the French company has brought in receivers on the back of a thumping end of year loss.

The waters get a little murky when you look into who owns the famous French wheel making brand. Former owner, Finnish company, Amer Sports and its subsidiary, Salomon owned Mavic up until it was sold in 2019, apparently to a Californian based investment company called Regent LP. However, investigations by the receivers have revealed that in fact the company was bought not by Regent LP but by M Sports, a company based in Delaware, US.

The French court appointed liquidator is investigating the provenance of the past deal. In the meantime we presume a new owner is being sought.

More as we get it.

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Mark Alker

Singletrack Owner/Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him poring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

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