YT Jeffsy 2019: Video Teaser Released

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We ran a story earlier this week on the new YT range, where we noted that there was a rather big Jeffsy shaped hole. While there are still no details on what the fine details of that hole might be filled by, it’s clear that there is something on the way as there’s a new video just released trailing the new Jeffsy for 2019. We’ll let Hannah take up the tale…

Readers with long memories may recall the first Jeffsy teaser video, or the more recent Capra video. Some…ahem…might say that the video offerings from YT have been improving over time. I can admit to being a bit scared watching that Capra video, and this latest production is certainly not what I would expect from a bike promo. Check it out:

Now, maybe I’m feeling a bit soft. Maybe I’m a touch emotional, and all this talk of friends and friendship is just striking chords with me because that’s where my head is at right now. I did recently write a column about riding buddies for the magazine which is probably in the same league of flowery-say-what? as this video. Oh, and I wrote about the connections that bikes create in Issue 120 too. So maybe I’m primed. But hell, I don’t care. This video makes me want to weep a little bit, and then hug all my friends. Even the ones that don’t ride bikes. Bravo to the copywriter.

Anyway (dabs at the corner of an eye)…weeping, emotional connections and bike love aside…

What the what?

Christopher Walken?

Pure evil, talks about friendship?

Mr. ‘I don’t need to be made to look evil. I can do that on my own’?

Well, that’s pretty unconventional. No sponsored rider, just a big name acting legend. Presumably he doesn’t get out of bed in exchange for a free bike, either.

There’s no roost. No steeze. No braap. No one even so much as gets on the bike and rides it off a kerb. There’s a brief glimpse of a bike in the background, and that’s it. In a world of shredits and drone footage, it stands out. I’m not entirely sure what it all has to do with bikes, but I’m not sure if I care.

A glimpse is all you get. It’s not even the drive side. Is it even the new Jeffsy?

It’s different. I like it.

Now, what about that bike? We’ll keep you posted.

Hannah Dobson

Hannah came to Singletrack having decided there must be more to life than meetings. Having worked in policy and project management roles at the Scottish Parliament and in local government, Hannah had organisational skills that SIngletrack needed. She also likes bikes, and likes to write.

Hannah likes all bikes, but especially unusual ones. If it’s a bit odd, or a bit niche, or made of metal, she’s probably going to get excited. If it gets her down some steep stuff, all the better. She’ll give most things a go once, she tries not to say no to anything on a bike, unless she really thinks it’s going to hurt. She’s pretty good with steri-strips.

More than bikes, Hannah likes what bikes do. She thinks that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments.

Hannah tries to write about all these things in the hope that others might discover the joy of bikes too.

Comments (10)

    Skip to about 3 minutes in for a shot of the bike, you’ll get a bit of your life back then

    Just when you though ‘King Louie’ was his weirdest role…

    That is an excellent trailer, and good looking bike too.

    Love it. But then I could listen to him reading the telephone directory (from whenever we last had one).

    I’m sad that he didn’t do any dancing…

    so he’s talking about the bike………

    To be fair Walkden shredding would be awesome!

    No money in bikes nowadays! I am loving the difference of the standard shred teaser campaigns. But as a YT fan I’m disappointed that it looks like only the 29 is getting the facelift. It all looks a pit squatted in 29 format.

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