What Can This New Orbea e-Road Bike Teach The e-MTB Market?

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Today Orbea launches its new carbon fibre Gain – an e-road bike. Looking as close to a normal road bike as possible, it’s only the small button on the top tube and the rear hub that give it away as being something different. But it’s not just the looks that are close to ‘normal’ – Orbea has designed the bike to replicate the experience of pedalling a road bike: you can stand up and push hard up a hill, or you can cruise along with legs that just feel a bit better than usual. At 11.3kg, with a frictionless drive train, you can even switch your electric assist off and pedal unaided.

What’s wrong with this picture – apart from the fact Hannah is in full Lycra?

But it’s a road bike (although it does have clearance for up to 40C tyres), so what are we doing talking about it here on a mountain bike website? Well, the approach taken here by Orbea is different to that which we’ve tended to see on electric assist bikes in the mountain bike market. Instead of a ‘more power, harder, faster. roar!’ approach, with e-assist giving total power outputs in line with Peter Sagan in a sprint finish, Orbea has gone for ‘just enough’, or what they’re terming ‘Enough Power, Enough Energy’. If you turbo your way up very much, you’re not going to have assist for very long. Instead, the first level of assist offers just enough power to help you keep up with a pack ride, or your mates – but you’ll still be getting a workout, and you won’t be leaving them behind, or soft pedalling.

Just enough. No more.

As well as ‘just enough’ power, there’s also ‘just enough’ information provided for the rider. There’s no display screen detailing speed, cadence, mileage, bacon rolls worked off, Strava cups taken. If you want that level of information, there’s an app that allows you to see all that on your phone, or you can use your Garmin or similar – just like you would on a normal bike. Orbea thinks that most people don’t really need all these details as they’re riding along – they want to focus on the fun of the ride, the social side of being out with friends, and all the other good stuff that comes with riding a bike.

Perhaps the mountain bike industry could look to this philosophy when developing mountain bikes with electric assist? Sure, a monster heavy e-downhill bike designed to power up a fire road and then descend again, cutting out the need for an uplift service, probably has a need for a mega motor to get that fire road over and done with. But if you’ve ever tried to ride an e-trail bike up technical singletrack in anything other than ECO mode, you’ve probably experienced that feeling of the bike riding away from you, out of control. Not only that, but a heavy bike will stop almost dead if you stop pedalling to clear some tech uphill rocks. Wouldn’t perhaps be better if e-MTBs intended for trail riding both up and down toned down the assist available, in favour of lighter and smoother power delivery? Indeed, the Focus Jam2 is heading in that direction, though still not quite so ‘there’ as this new Gain from Orbea.

Not marginal, but not excessive.
Hub motor.

E-MTBs are still struggling to gain acceptance on trails in the USA – and proposed EU regulations might also affect their popularity in Europe too. Perhaps if we went against what David Turner considers human nature – to seek more, instead of enough – we’d see e-MTBs coming to market that offer not just a better, more natural, ride experience, but also present a better image to other trail users. With less of the powering on by, through and over, and instead having ‘just enough’ to go just a bit further, we might find other trail users are more convinced that we’re out there to share their appreciation of the surroundings, rather than just moving through it as quickly as possible.


Travel and accommodation for this trip were provided by Crank Tank Impact Sun Valley Media Event.

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Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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Comments (4)

    So, instead of more and more power from e-MTB’s, there could be a progression to less and less power… until… we’re left with just MTBs. I’m happy with that.

    Wouldn’t perhaps be better if e-MTBs intended for trail riding both up and down toned down the assist available, in favour of lighter and smoother power delivery? Indeed, the Focus Jam2 is heading in that direction

    This has been around on the Specialized Levo for a few years, you can adjust the motor current and level of assist within the three assist levels (eco,trail, turbo) all done within Specialized’s Mission Control app

    Has Dave been whispering to you Hannah ? ; ]

    @singletrackmatt It’s definitely David. Not Dave 🙂 And no, I’m all for e-bikes (‘I’m pretty evangelical about anything that gets anyone off the sofa, or out their car), but I’m a bit bored of crap e-bikes. I’d like to see more that are pushing the innovation side of things, rather than just strapping on a battery to have an e-bike in the range…ones that ride as naturally as possible, maybe even look good…the Orbea Gain was pretty amazing to ride. Half the time I couldn’t figure out if I’d actually switched it on or not!

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