What the? Wandering around Eurobike, there was no way this wasn’t going to catch your eye. I mean, look at it. Is it amazing, or incredibly ugly?
And then, what is that? It’s er…carbon…with things that might be components attached.
Cue a round of eyeball tennis. Left, bling, right…that, left, kerching, right, um… What was going on?
This is the strange world of Hyper. Started as a high end BMX brand by former rider Clay Goldsmid who found himself injured and unable to compete anymore, Hyper sells over a million bikes a year through Walmart, but also still produces high end bikes and components.
The carbon hardtail costs under $500 from Walmart, while this downhill bike is a money-can’t-buy glitter show bike.
Then there’s some rather nice BMX bike action, including a whole bunch of oil slick finish parts and a frame.
More super shiny glitz in the form of this blue peacock of a bike, again with all the DVO suspension – not something you’ll find in Walmart.
We’d love to be able to tell you more, but the guy on the stand was some kind of paper shuffler rather than a trail shredder, so he couldn’t actually tell us too much. So we’re left to speculate, and hope that maybe one day the paper shuffler will get his papers in a twist and some of those oil slick BMX bikes will end up in Walmart. It would certainly liven up the weekly shop.