Spotted: From Walmart To The Skate Park

What the? Wandering around Eurobike, there was no way this wasn’t going to catch your eye. I mean, look at it. Is it amazing, or incredibly ugly?

And then, what is that? It’s er…carbon…with things that might be components attached.

Cue a round of eyeball tennis. Left, bling, right…that, left, kerching, right, um… What was going on?

This is the strange world of Hyper. Started as a high end BMX brand by former rider Clay Goldsmid who found himself injured and unable to compete anymore, Hyper sells over a million bikes a year through Walmart, but also still produces high end bikes and components.

The carbon hardtail costs under $500 from Walmart, while this downhill bike is a money-can’t-buy glitter show bike.

Then there’s some rather nice BMX bike action, including a whole bunch of oil slick finish parts and a frame.

More super shiny glitz in the form of this blue peacock of a bike, again with all the DVO suspension – not something you’ll find in Walmart.

We’d love to be able to tell you more, but the guy on the stand was some kind of paper shuffler rather than a trail shredder, so he couldn’t actually tell us too much. So we’re left to speculate, and hope that maybe one day the paper shuffler will get his papers in a twist and some of those oil slick BMX bikes will end up in Walmart. It would certainly liven up the weekly shop.

Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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