Sea Otter: SRAM Goes 2×10 Again.

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X9 in red. Possibly a little garish. There are three colours available.

It’s almost as if SRAM and Shimano are in an intense rivalry to outdo each other. But they wouldn’t be that petty, would they? Would they?

Yep, as we told you back in March, SRAM’s X7 groupset is going ten speed for 2011. It didn’t take a huge leap of faith to work out that X9 and X0 were likely to fill the gap between X7 and top end XX in going 2×10.

Chipps is just back from SRAM’s evening launch of their new ten speed gruppos and reports: It was a strange mix of bike trade show, Formula One party and art gallery opening, with umbrella girls, Peaty, international journos, a band and many of the SRAM folks. Lots of bikes were on display from assorted manufacturers, showing some of the different X7, X9 and XO combinations and colour schemes.

SRAM's launch was part Formula One, part party at a bike shop.
That'll be Peaty's bike again. He's back on XO brakes for his downhill bikes.
A short cage XO rear mech (in one of the four colour schemes) and a carbon Edge rim in the distance. Nice.

New XO front brake
XO rear.
XO - not quite as hollowed out as the XX cassette, but pretty nice looking still

Chipps

Singletrack Editor

Chipps wasn’t around for the dawn of mountain biking in the UK, but he likes to claim that he arrived in time for second breakfast (about the time he shows up for work, then…) starting in the bike trade in 1990 and becoming a full time mountain bike journalist at the start of 1994. Over the subsequent quarter century, he has seen mountain bike culture flourish and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

His riding style is best described as ‘medium, wheels on the ground, trail riding’ though he’s been spotted doing everything from endurance downhill racing to 24 hour cross country racing. He favours mid-travel trail bikes and claims to be wheel-size, gear, brake and tyre agnostic. In fact, his garage spans most bicycle flavours, taking in steel hardtails, carbon trail bikes, even a mountain bike tandem, along with road, touring and gravel/cyclocross bikes.

While he’s happy to chat about bikes all day, his real interest is in the people and places that bikes can introduce you to and he talks as fondly about the trails he’s ridden and riders he’s met as the bikes that took him there.

Comments (7)

    Who’s be Peaty..?

    So shiny, pass the shades

    all those pictures and none out of focus well done sir

    Rather ride them birds than 2 x 10!

    Vivid air shock on Dr. S. Peat’s Santa Cruz?

    Why arem the mechs badged SRAM X9 and Cranks Truvative X9, I know Truvativ are owned by SRAM but why badge them differently.
    Me likey though.

    Are they doing gripshift in 10 speed?

    did you have to stand on a lot of crates to get the angle on that cleavage in shot 2 ?

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