X9 in red. Possibly a little garish. There are three colours available.It’s almost as if SRAM and Shimano are in an intense rivalry to outdo each other. But they wouldn’t be that petty, would they? Would they?Yep, as we told you back in March, SRAM’s X7 groupset is going ten speed for 2011. It didn’t take a huge leap of faith to work out that X9 and X0 were likely to fill the gap between X7 and top end XX in going 2×10.Chipps is just back from SRAM’s evening launch of their new ten speed gruppos and reports: It was a strange mix of bike trade show, Formula One party and art gallery opening, with umbrella girls, Peaty, international journos, a band and many of the SRAM folks. Lots of bikes were on display from assorted manufacturers, showing some of the different X7, X9 and XO combinations and colour schemes.SRAM's launch was part Formula One, part party at a bike shop.That'll be Peaty's bike again. He's back on XO brakes for his downhill bikes.A short cage XO rear mech (in one of the four colour schemes) and a carbon Edge rim in the distance. Nice.New XO front brakeXO rear.XO - not quite as hollowed out as the XX cassette, but pretty nice looking stillRelated posts Take Control Of Your Singletrack Membership! February 6, 2020 7:00 am The 2020 Dyfi Enduro – Now With Bontrager. And On A Saturday! January 9, 2020 5:32 pm We have another £50.00 Singletrack Merch Voucher Winner. Enter now. November 21, 2019 4:48 pmComments (7) nickc April 16, 2010 at 7:02 pmWho’s be Peaty..?So shiny, pass the shades ade ward April 16, 2010 at 8:22 pmall those pictures and none out of focus well done sir The Tall Man April 16, 2010 at 9:37 pmRather ride them birds than 2 x 10! edd April 17, 2010 at 3:45 amVivid air shock on Dr. S. Peat’s Santa Cruz? unovolo April 17, 2010 at 10:23 amWhy arem the mechs badged SRAM X9 and Cranks Truvative X9, I know Truvativ are owned by SRAM but why badge them differently. Me likey though. jtb April 23, 2010 at 3:27 pmAre they doing gripshift in 10 speed? simonm May 5, 2010 at 11:16 pmdid you have to stand on a lot of crates to get the angle on that cleavage in shot 2 ?Leave a Reply Cancel ReplyYou must be logged in to post a comment.