Santa Cruz Butcher and Nickel Videos

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First off is the story of the APP suspension

The Story of Santa Cruz A.P.P., Design from santa cruz bikes on Vimeo.

And then the prototyping stage…

The Story of Santa Cruz A.P.P., Prototyping from santa cruz bikes on Vimeo.

And finally, some riding!

Nickel and Butcher at work from santa cruz bikes on Vimeo.

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Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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