Santa Cruz Butcher and Nickel Videos

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First off is the story of the APP suspension

The Story of Santa Cruz A.P.P., Design from santa cruz bikes on Vimeo.

And then the prototyping stage…

The Story of Santa Cruz A.P.P., Prototyping from santa cruz bikes on Vimeo.

And finally, some riding!

Nickel and Butcher at work from santa cruz bikes on Vimeo.

Comments (4)

  1. Really interesting films, and talk about brand building, that Nickel looks super nice!

  2. I really enjoyed the music on the last clip : )

    Makes a change from the usual music on MTB videos

  3. Liking the Nickel. Its that missing bike between the Superlight and the Heckler that would be ideal for my general riding.

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