It’s a week until we head down to Milton Keynes for Madison’s Icebike event. It’s a big deal for the giant importer and distributor, where they get to show their dealers and us lot, their latest and greatest products. The show’s been getting bigger every year and this time round they’ve decided to make their main exhibition room double-decker to fit all the stuff in that they need (and yet it’s still only 50% of the whole show floorspace). They’ve been building since February 6th and have time-lapse recorded it for your viewing pleasure…
Click the picture to see the time-lapse build in progress
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The entire workforce is being fed Monster Energy to keep them slaving at full speed.
Not Red Bull?
Could be either now, I gather
what’s ice got to do with it? Thought this was going to be some nichetastic monstertruck-style pugsley snowbike rally.
Impressive, but wouldn’t it be cheaper to just hire a conference centre?