The complete unexpurgated Press Release from the Genesis Men…
Core Series:
The Core series has always been the understated workshorse of the Genesis range. For 2010 we took what was already a great frame and strived to improve it – New lighter round-tapered top and down tube saves ¼ lb in overall weight and avoids inconsistent wall thicknesses of hydro-forming tubesets. The lighter gauge rear stays also vastly increase ride comfort. With the same proven geometry as last year’s Core bikes and a lighter, vastly improved ride feel the 2010 Genesis Core range should have wide appeal. Prices from £599.99srp – £1199.99srp.
Core 40 (£999.99srp)
– Matt XTR grey frame w/ green anodized decals
– New 6069 ALX-9 TB frame / Rockshox Recon 351 UT 85-130mm
– Shimano SLX RD / New Deore shifters & chainset / New Shimano 575 brakes (white)
– DT Swiss X450 rims
Core 50 (£1199.99srp)
– Gloss ‘Ano’ Purple frame w/ Pewter metallic decals
– New 6069 ALX-9 TB frame / Rockshox Recon Race 120mm with Maxle Lite
– Shimano XT RD / New Deore shifters + chainset / SLX hubs + brakes
– DT Swiss X430 rims
– Premium Genesis finishing kit
Alpitude:
The result of on Altitude on steroids! The Alpitude keeps the winning Reynolds 853 tubeset of last year but gets a 0.5˚ slacker headangle for 2010. This combined with Rock Shox’s new 2010 Revelation Race 120-150mm U-Turn Maxle Lite fork should make for an extremely capable all-round trail bike that won’t shy away from the rough, steep descents. A proven full SLX groupset with XT Shadow rear derailleur and Maxxis 2.35” High Rollers completes the bike.
Alpitude – £1699.99srp
– Gloss Pewter frame w/ Deep orange anodized metallic decal
– Reynolds 853 frame with 0.5 deg slacker HA/ New Rockshox Revelation Race U-Turn 120-150mm Maxle Lite
– Shimano SLX groupset w/ XT RD
– Welded Alex XED44 20mm rims
– Maxxis High Roller 2.35” tyres
iO & iO ID:
Last year Shimano Alfine became widely accepted by the UK mtb fraternity as perfectly capable and reliable in its offroad format. We also realised that many people with existing singlespeed mtb frames would perhaps be looking towards a possible Alfine upgrade in the near future. Wouldn’t it be nice not to have secure all the cables with all those unsightly cable ties and have proper routing??? Mmm, well we’re on the same wavelength. For 2010 both the iO and iO ID share an updated Reynolds 520 frameset with removable bolt-in cable guides, leaving you an easy upgrade to Alfine if you plump for the iO and the option neatly swap to singlespeed on the iO ID if for some reason you find 8 gears too much. Both bikes use a 32T cranks and the frame is designed around a 100mm fork.
iO (£599.99srp)
– Dark Bronze frame w/ White decals and fork
– Reynolds 520 frame with bolt-in cable guides for Alfine
– Rigid Cr-Mo fork
– RaceFace Ride XC 32T chainset
– New Shimano 486 brakes (white)
iO ID (£1099.99srp)
– Gloss Mid Yellow frame
– Reynolds 520 frame shared with iO
– Rockshox Recon Race 100mm
– Alfine gearing
– Shimano 575 brakes / Race Face Ride XC 32T chainset
Altitude Series:
The geometry of the Altitude frame suits UK trail riding so well we decided for it to remain unchanged for 2010. You’ll also be pleased to know the quality materials with which the frames are made also stay – x2 bikes with Reynolds 520 tubesets, x2 with Reynolds 853 and the range-topper with a custom-drawn Titanium tubeset. All bikes now come with rack compatible stays and dropouts and upgraded forks. With a slight re-jig of price points within the UK market the Altitude 20 now has the appeal and ride quality of last year’s Altitude 30.
Altitude 00 (£799.99srp)
– Gloss Cobalt blue frame w/ Pewter metallic decals
– Reynolds 520 frame / Rockshox Tora SL coil 100mm
– Shimano Octalink M442 crank / New Shimano M486 brakes (white)
– New Deore shifters / mechs
Altitude 10 (£999.99srp)
– Gloss White frame w/ Pewter metallic decals
– Reynolds 520 frame / Rockshox Recon 351 U-Turn 85-130mm
– New Deore cranks / shifters / front mech
– Shimano SLX RD
– DT Swiss X450 rims on Shimano M495 hubs
Altitude 20 (£1449.99srp)
– Gloss Cool Grey 4 / Cherry ano metallic decals
– Reynolds 853 frame / Rockshox Reba SL 120mm Maxle Lite
– Shimano SLX 20mm front hub / Deore rear
– New Shimano Deore chainset / shifters / front mech / brakes & Shimano XT RD
– DT Swiss X450 rims, Premium Genesis finish kit
Altitude 30 (£1799.99srp)
– Gloss Cherry frame w/ Pewter anodized metallic decals
– Reynolds 853 frame / Rockshox Reba Race 120mm Maxle Lite
– Shimano SLX hubs (20mm front), shifters and front mech
– Shimano XT chainset, RD and brakes
– DT Swiss X430 rims, Premium Genesis finish kit
Altitude Ti (£2799.99srp)
-Ti frame with Cyan anodized metallic decal
– Fox F120RL 15mm axle, new FIT damper
– Full Shimano XT groupset throughout
– DT Swiss X430 rims, Premium Genesis finish kit
Just to let you folks know that we at The Hub have stock of 2009 IO ID’s-new and ex-hire. We’ve run them on the hire fleet and they have performed really well-testament to a good bike. They are available after 35rides, which really just runs the Alfine hub in:) and the cost is half the retail. We have a few new ones left that will go onto the fleet if not sold. we’ve also got some 09 ti genesis at 09 price!
-both Trace and I ride Alpitudes-and we love them-I had a P7 before and the geometry was spot on but lacked the spring of the Reynolds tubing which really makes a difference to the ride. The genesis bikes are well designed and great for UK trails-you just need to get over your bike snobbery!
I’ve got the 09 IO ID and I can honestly say it’s the best bike I have ever had. The finish on these bikes are superb. Money well spent.
emma, you’re probably one of the only people with iO ID’s for sale at the moment! We’ll always look after anyone that buys one from you so it’s like a transferable warranty (as long as they look after them!)
Do you think I could convince my wife (who knows a fair bit about bikes) that the io id only costs £500?
Actually, as an objective comment, fitting the ioid with decent mud tyres would probably have been a good move. 2.2 MKs were the worst tyres I’ve ever owned.
MK’s are a bit condition-specific tbh, great in some places, not great in others. But we didn’t want the iO ID to be pigeon-holed as a just a mud bike (more a ”different kind of transmission’ bike) so the same tyres are fitted on all xc/trail bikes. I expect if you buy it as a serious mud-plugger you’d buy tyres to suit your area / ride style etc?
“The genesis bikes are well designed and great for UK trails-you just need to get over your bike snobbery!”
Couldn’t agree more. Have had my Genesis Altitude 853 Frame (custom build with Maverick SC32 forks, XT/SLX kit etc.) for about 9 months now, and every time I ride it I’m reminded just how good it is! And to think I’d all but given up on hardtails, as everything else I’ve ridden is either too flexy, or too stiff and unforgiving, then I bought the Altitude frame on a whim… 😀
Incidentally, loving the red look of the 2010 Altitude 30, definitely a good look. Though I still love the “Nickel” finish on my Altitude frame, LOADS of people ask if it’s Titanium until they get up close and see the Reynolds sticker!
Will there be a 2010 Croix De Fer?
my altitude 853 is the 07 model with the under top tube cable routing and to be fair is my fav bike its built up a little posh with king, use carbon, hope and salsa and full xt drive with 100mm reba’s it just rides sweet a proper all day anywhere and any how bike.
the first time i came acrossed one was when i tried steve’s at atg soon after i had one and iv’e never looked back even mark are madison rep agree’s that for the money the genesis range is just good value and fun (he doesn’t bull or hard sell ever anyone thats meet him will agree).
and to be honest who really wants a super grass roots neash any way seems that every man and dog has a neash bike these days every where you look theres these rare hard to get neash’s go mainstream your less likely to see a mainstream bike lol