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Mountain Mayhem Announces New Sponsor!

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Original Source, one of the UK’s fastest growing washing and bathing brands, has announced a three-year title sponsorship of Mountain Mayhem.

The partnership with the world’s biggest 24-hour mountain biking endurance event will launch this June 19-21st.

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Original Source has sponsored the event as part of an ongoing campaign to align the brand with extreme sports, while targeting its core audience of those who love intense experiences.

Following the announcement, Philippa Heywood, Senior Brand Manager at Original Source, commented: “This is the perfect fit for Original Source. We’re getting the brand involved in what its users naturally love to do. It also makes absolute sense for Original Source washing products to have a presence at one of the muddiest and most intense events in the UK and provide some light relief to our saddle-weary warriors!”

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The always-a-bit-tense Mayhem start line. At least it should smell fruitier this year with Original Source as sponsors

The established event, which will be re-named ‘Original Source Mountain Mayhem’ as part of the sponsorship deal, is in its twelfth year and attracts an audience of 15,000 spectators.

Taking place at Eastnor Castle in Herefordshire, the race sees both riders and non-riders competing solo or as part of a team at the festival-style event.

Patrick Adams of Pacific Edge Events, owners and organisers of Mountain Mayhem, added: “Given the type of brand that Original Source is, it’s not only a great match for Mountain Mayhem, but opens up a realm of exciting possibilities for what we do this year. Expect surprises, excitement and one of the best Mountain Mayhems to date.”

 

Entry forms will be out here and on the official Original Source Mountain Mayhem website at midnight on February 28th.



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Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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