what surprises me is that when i started cycling 20 years ago Dave Hinde was around advertising in the back of Cycling Weekly and whilst so many other shops have disappeared he is still going????
They’re the Ryanair of the bike trade. Loads of complaints, treat people like shit, constantly push it to see just how far you can take the piss but people will still use them cos he’s cheap. Not everyone checks prices/companies before buying, they’ll see the ads and place the order.
The horror stories I’ve seen and heard about DH are too numerous to mention but then I’ve been in/around the bike trade for 15 years – someone new to cycling won’t even think to check it out, they’ll just see what looks like a bargain.