Both CRC & Wiggle tried Snowboarding unfortunately it coincided with bad weather years and the Snowboard market was on the slide (pardon the pun) and generally in a period of consolidation back then.
There are lots of opportunities for a web operation like Wiggle, they’re trying to woo brands back that have been bitten by CRC’s global discount operation which screws a brands international relations.
However right now the currency is back on the march, that will slow down all overseas web traffic from UK sites, unless like CRC they can amp up their own brands.
I still think it would be worth an in – out punt on the offer, most of the ‘analysts’ won’t have spotted what’s going on in the bike business nor will they for a while so it’ll get well subscribed imv.