If you look at ride vids, most of the Pro riders ride in jeans and a T shirt when they're not contractually obligated to ride in team colours.
So are we the freaks for buying into this "technical garments must be worn at trail centres" mentality.
When I ride BMX with my children we all wear jeans and T shirts with pisspot helmets to conform to the "style" of the trails.
When I go out MTBing, I have baggies, pads and MX style shirts with a Giro XEN helmet. My kids stll wear their BMX gear and they stil look cool, while I look like a fat bloke in Pyjamas.
The difference is, I feel good in the right outfit.
Try going into the office in jeans or shorts. It defys convention, so you don't do it.
Kids havent developed these hang ups yet, they have to wear what's cool in their particular generation, and cycling clothes are definately not fashionable.
Only impressionable adults are buying into the uniform culture that's coming out of the MTB scene. (And I'm talking from age 15)
They're the demographic the marketing companies are trying to hit.
In essence, they're dressing their riders up like clowns to sell us pyjamas to go riding in. But it's cool to be seen in this garb,and we're sold the technical benefits of such products, so we percieve them as "cool".
I'm as guilty as anyone of buying products to make me look the part, but I'd rather spend money on kit for the bike or riding lessons to allow me to "just ride" and not worry about all the bollocks,now that I've thought about it.