I think a case in point is Mrs Flamejob.
Me - Bit of a Mac geek; work on Macs have iPhone, TimeCapsule + 3 Airport express house, admin an OS X server etc
Her - Works on a windows network, has a posh Dell laptop for work and a Macbook which she only uses for email, browsing and photos etc. She has no interest in computers, but just wants to be able to sit on the sofa/stand in the kitchen pick something up and use it instantly.
This morning she said 'I think I'm going to give my parents my MacBook and buy one of those iPad things', with no prompting from me at all.
That is the target market, not a group of tech obsessed middle aged geeks who ride bikes that make life more difficult for themselves.
The iPad is, unfortunately, the inevitable future of general computing.




