Their wheels are pretty rubbish. But other parts are good… They're not a manufacturer as you probably realise, just another Superstar/Nukeproof-esque rebrander but they have some nice stuff at good prices (I have the exact same stem as their alu one on the commuter, only under a different brand, and it's nothing flash but it works… And their carbon forks have done me fine) IIRC they're the same company as Discobrakes which I know people here use.
They also give the perfect example of how rebranding works out differently for different companies. People think Exotic are a cheap option and Nukeproof are a quality brand, so they'll pay £85 for this: