Received this yesterday:
My name is SungYoun Pak, CEO of Crevate, a consumer-centered innovation consultancy located in Seoul, South Korea.
We are currently conducting a project with Samsung Electronics Design Research Team.
This project is to discover new opportunities to improve user's music experience under the current dynamic change in music industry. With streaming services, the concept of ownership and the context of music experience is changing dramatically. We are contacting experts in the related fields located in the US, UK and Korea to gain perspectives on the future of music.
As a SONOS user, we thought you would be a perfect candidate to ask you a few questions on this topic. This will be done via e-mail, asking about your expertise and perspectives on how people would listen to music in the future (we are talking about 5 years ahead). Mainly it will be about how you think digital music would evolve, as well as how people's trigger, search, listening, managing and social aspects of 'music experience' would change.
And it is important for us you are in London. We will talk about this by face-to-face interview.
Your answers will only be used for this project, but you will be identified in the material. If you agree to participate, we would like to acknowledge your contribution with $400.
Please let me know if you can spare your time for this via my company email below.
I will be looking forward to hearing from you soon.
Now I am a Sonos user, the email was from a crevate.com domain, and the whois and various searches on the people involved seem to back things up.
But I'm a novice at this detective stuff, so what's the catch? When I questioned whether it would be questions answered via email or a face to face interview or both I got the following back:
Thank you for your kind answer and sorry for my unclear favor.
We need person who suits below condition.
- Living in London
- Music lead user
- Uses Sonos (www.sonos.com/shop) or Wireless dock speaker
- Uses Apple Homeshare or Airplay
- Uses sound dock or sound bar from high-end brands such as B&O
We will give $400 for the final confirmed interviewee.
And can you fill out the form below?
We need to know the following info of the interviewee:
Where you live:
Who you live with:
Mobile phone u are using:
Audio equipment :
Portable speaker (dock speaker):
Do you have Sonos:
Do you use Airplay:
Do you use Homeshare:
What music streaming services do you use:
Please list when you listen to music in a normal day:
Do you listen to music outside (parks, gardens, party) with portable speakers? if yes, than which model:
The way we do interview is face-to-face meeting. Are you available during May 15~17th (next Tuesday-Thursday) for 2 hour interview at your home or workplace to understand the context of music consumption behavior?
And also if you recommend a person who suits recruiting condition above we will reward $300 for the recommender.
Alarm bells ring for me given the amount of information they're requesting, but how would you play it given the potential pocket money for a couple of hours?