Shimano do 2 compounds, C3 and C4, with I think C3 usually being OE fit and C4 offering more bike/power.
Wiggle Lifeline a couple of quid for four
try taking them down a steep hill. I foolishly saved a few quid by buying and fitting some, and then went to the Alps/Dolomites. They are dangerously poor – little braking force, so you pull the lever further and they just squash with no increase in braking. Persisted with them for a day or 2; Munqe Chick who is a less confident descender than me was topping out a full 10mph quicker on long downhills, then popped into the first bike shop we came across and bought Shimano C4s.
I use Shimano on alloy, Swiss Stop on carbon.