I’ve had a couple of issues with Conti on Arch rims, but alas – all’s not lost.
Fully clean the rim. Fully pull off any old latex from around the bead of the tyre.
If the tyre’s been sitting around for a while, check it has no kinks from being folded etc. If it has, I often find that popping it in a bucket of warm water for 20 mins helps soften it up a bit.
If this still doesn’t work, I use one of two options
1 – 1 extra lap of rim tape to create a tighter fit between tyre and rim
2 – Put the tyre in with a tube – pump to 40 psi, and leave for an hour. Then remove just one side of the bead, and the tube. refit the tubeless valve and have another go. With one side seated already it should make it a fairly easy process.