Been running tubeless with non tubeless Maxxis (Minions, HR, HR2 and Ardent) for a couple of years now, not once burped or any issues with leakage in sidewalls. Just use two or three scoops of sealant to cover thorn type of punctures and seal the bead, job done.
That’s on two of my bikes and one of them was an old wheel running ghetto for a year and no problems.
Most LBS will go with the official line and say that you need the proper tools for the job and obviously they can supply it, but that’s UST all the way, and that’s heavy and expensive. It’s not a case of risking it with non tubeless tyres and ghetto set ups, it’s a case of people realising many (not all) non tubeless tyres and certain rim profiles actually are just as good but cheaper and lighter. That’s why tyre companies have Tubeless Ready tyres as well as UST. Slightly tweaked normal tyres to seat better tubeless and maybe less porous sidewalls but otherwise they’re just branding and a certification that they’re okay for tubeless. With the Maxxis tyres I’ve used, as far as I’m concerned they’re all tubeless ready even if they’re not marked as TR.
Oh, and big seller for UST is they can run without sealant. Fine, but get a puncture and you’re screwed without sealant, so almost everyone adds sealant so you may as well have TR or non tubeless tyres and use sealant instead.