One thing I quite like about trade teams is that to be a second tier sponsor for a smaller team……. frankly it’s barely above local newsagent level in some cases.
Fourth largest flooring company in inner Wallonia? – yep, you can have both shoulders and a logo on the chainstay for the price of a tank of petrol and a book of stamps for our jiffy bags.
I also remember seeing (I think Alex Dowsett’s signed) Movistar jumper framed in Cinnamon Cafe in Windsor at the w/e and in the flesh that’s quite decent.