An old university friend of mine works for Jamie Oliver’s production company and for the last few days has done nothing post about their victory in getting Government to introduce the sugary drink tax and we have locked horns a few times in arguing over it so wondered if i’m being unreasonable..

In my mind, would it not be better to spend money on educating people about nutrition from early on at school and later, as opposed to just taxing them?

I’m also the father of a 7 year Type 1 diabetic daughter, so i keep her alive with sugary products sometimes.

I’m also not adverse to riding a bike for 12 hours plus, would the tax effect sports drinks that are carb heavy too?

I agree that there are ridiculous levels of sugar in some of these drinks, but should we not tackle the advertisers who have kids thinking them need Lucozade Sport to finish a 30 minute footy match or the Red Bull/Monster et al who have their athletes chugging gallons of the stuff?

In my mind, would it not be better to spend money on educating people about nutrition from early on at school and later, as opposed to just taxing them?

I agree that there are ridiculous levels of sugar in some of these drinks, but should we not tackle the advertisers who have kids thinking them need Lucozade Sport to finish a 30 minute footy match or the Red Bull/Monster et al who have their athletes chugging gallons of the stuff?

Do all of it, tax it, educate and look at advertising. Tax stings the people consuming lots of it quicker. Whats the price difference between a bottle of water and a coke in some places?
If they doubled the price what would be your weekly price rise in high sugar drinks?
With a nice plug from Josh Bryceland this makes a lot of sense in the marketing world
https://www.wedrinkwater.com/

Isn’t this like the Alchohol tax in that, the price of a cheap bottle of Vodka goes up 10p yet is still £5 less than a bottle of Smirnoff*?

*Unrealistic example to make a point.

been seeing versions of this since I was young, education has been there

I’m all for it.

But even with some revervations… it’s worth trying, no?

Obesity is a difficult issue to tackle, and there’s lots of opinions about what should be done – but we certainly should be doing something (more than just education)

Will it stop people drinking them or just make them poorer? Tax on the poor?

If you want to cut it by taxation then the tax has to be seriously high.

With the news about aspartane (sp) and diet drinks being as bad and if not worse then should these be taxed too?

Pointless from a health point of view, however, it will raise a few extra bob for the government from poor people which can then be given back to the rich in the way of tax breaks on electric cars.

As a recent convert to minimising my carb intake, I’m all for enabling people to avoid refined sugars in drinks.

However, I am very, very against taxation being used as a blunt tool to incentivise behaviour as it invariably penalises the very people it’s meant to help. If we were serious about this, we’d legislate to fix the problem.

Tax the shit out of all processed food and drink and use some of the proceeds to subsidise fruit and vegetables and whole foods.

Unless fast food becomes more expensive than a homemade meal with basic ingredients, the world is going to become fatter and more unhealthy.

we’ve tried *not* taxing sugary drinks, and that hasn’t worked.

so let’s try it, if that doesn’t work, or there are unforseen consequences, we can always scrap it.

we’ve tried *not* taxing sugary drinks, and that hasn’t worked.

It’s my personal opinion, I do have an issue with taxation being used to influence social behaviour but it’s undeniable that it works in the same way that using a sledgehammer will crack a walnut.

But I do agree that something needs to be done. My own suggestion would be to tax the screaming bejesus out of the corporations marketing the stuff. I suppose, I want to see the proverbial peddlers taxed heavily as well as the end consumer.

Pointless from a health point of view, however, it will raise a few extra bob for the government from poor people which can then be given back to the rich in the way of tax breaks on electric cars.

This kinds of sums up my feelings on this.

However, as before we do need to do something.

As with a lot of government interventions the tax would simply mean that ,rather than eradicating sugary drinks they will simply profit from its purchase as they did with taxing units of alchohol.Yes we need education, but we also need to bring the food industry to heel,to make them accountable for information about sugar,and sugar substitutes and other issues in the same way that the tobacco industry was curtailed .

I’m also the father of a 7 year Type 1 diabetic daughter, so i keep her alive with sugary products sometimes.

Over the course of a year how much extra do you expect it to cost you to keep her alive ?

My other issue is that sugary drinks in themselves don’t make people fat and taxing on single point issues usually result in behaviour change that is turns out to be negative as well. Two obvious examples are:

1) The incentivisation of deisel cars over petrol and the air quality problems that have now resulted.

2) The obsession with fat in food, that resulted in fat levels falling at the expense of increased amounts of sugar.

The world is far more complicated and better solutions need to be found, and we should not apply bad ones just because of some PR savvy focus group.

The NHS foots the bill at the end of the day so I see no problem in raising money from the things that cost the NHS money (like they do with cigarettes and alcohol)

Even if you don’t eliminate the problem, it does at least mean people who choose to live healthily aren’t funding those who don’t.

been seeing versions of this since I was young, education has been there

weird, I always assumed you were a bloke Mike

The obsession with fat in food, that resulted in fat levels falling at the expense of increased amounts of sugar.

Is that the governments fault?

The world is far more complicated and better solutions need to be found,

When we find them we can stop the sugar tax and use the “better solutions”.

Something has to change in the diets of people in this country, However I feel it’s too late. There’s too much information at everyone’s fingertips, folk can justify the shite they eat by reading some dung on the internet.

The time to change has passed, unfortunately.

Over the course of a year how much extra do you expect it to cost you to keep her alive ?

I’m a stepfather to a teenage boy with Type 1. I’m sure that it’s common knowledge but good control of Type 1 is down to a fine balancing act between insulin dosage and fast acting carbs, unfortunately due to the very nature of diabetes, you’re always having to be reactive and responsive.

To answer the question fully, a single mixer can of cola will generally resolve a hypo, but until you live with someone with Type 1, you’ll never fully appreciate how difficult it can be. And you can get through A LOT of mixer cans of cola in treating recurrent hypos.

How about actually just banning drinks with too much sugar in them? Too radical? Government too chummy with Nestle/Coke et al?

I guess they haven’t tried it with cigarettes or alcohol so someone must have decided that’s a non-starter.

I can’t see taxing the companies heavily working, by the laws of shareholders and profits (apparently) they would just pass that extra cost onto the consumer, so same net effect.

Unless fast food becomes more expensive than a homemade meal with basic ingredients, the world is going to become fatter and more unhealthy.

This is the point. It isn’t that healthy and organic foods are expensives, but that crap food is cheap. Tax the crap food, supplement the good stuff with the money

would it not be better to spend money on educating people about nutrition from early on at school and later, as opposed to just taxing them?

works with smoking.

It’s not an essential item so why is it taxing the poor?

Smoking has dropped dramatically in my lifetime, why is that:
Education (smoking kills adverts)?
Tax increases?
Alternatives (vaping)?
No advertising?
Smoking bad inside public places?
Fashion?
I suspect its a combination of all of them and sugar needs something similar so a sugar tax is part of it. I suspect an advertising bad would be most effective but you have to start somewhere, it took decades to beat the smoking lobbyists, sugar will be the same.

My own suggestion would be to tax the screaming bejesus out of the corporations marketing the stuff. I suppose, I want to see the proverbial peddlers taxed heavily as well as the end consumer.

What you are proposing is has the same result but it’s much easier to tax an individual than a global corporation. If less people buy their product because of a sugar tax that will hit their profits just the same as some kind of levy on them. Don’t forgot that to protect profit they would no doubt put the selling price up if they were to pay a levy.

I’m all for it. A few points here:

1) AIUI the tax limit is quite high – that is to say, many sugary drinks don’t contain sufficient sugar to qualify in the first place.

2) It’s not “taxing the poor” – I’ve yet to see anywhere selling sugary drinks at a higher price than sugar-free options.

3) There’s absolutely no need for sugar-laden drinks beyond habit. I eschewed sugar-free drinks for years, finally made the decision to switch a couple of years back. Tasted slightly strange at first, after a week it just tasted normal.

4) The problem is at least in part down to stockists. Go to to a smaller petrol station and try to buy a sugar-free drink, often your only option is either Diet Coke or water. And I’m buggered if I’m paying nearly two quid for a 50cl bottle of water. Full-fat versions are still the social default, diet drinks an option. It really should be the other way round.

Tax the crap out it in soft drinks I say, and pass the cost onto the consumer. Offer a VAT cashback for diabetics.

What you are proposing is has the same result but it’s much easier to tax an individual than a global corporation. If less people buy their product because of a sugar tax that will hit their profits just the same as some kind of levy on them. Don’t forgot that to protect profit they would no doubt put the selling price up if they were to pay a levy.

Oh yes, I am aware that manufacturers would hike prices and pass the cost on, but from a moral standpoint, I want the corporations to suffer the tax on sales and be responsible for collecting and paying the tax. Otherwise, how do we incentive manufacturers to think carefully about the sugar content of drinks?

[edit] Why not simply hike the VAT levied on manufacturers selling sugary drinks – that enabled the tax to be collected at source.

However, I am very, very against taxation being used as a blunt tool to incentivise behaviour as it invariably penalises the very people it’s meant to help. If we were serious about this, we’d legislate to fix the problem.

Surely this is different as a glass of tap water costs almost nothing (even if you are metered) but the problem is a glass of corn syrup with some carbon dioxide and lemon flavour also costs almost nothing….. less that a bottle of water

OH used some Morrisons lemonade bottles in the garden as they were the cheapest (9p) plastic bottles she could find, even cheaper than Morrisons water. (They also work as tubeless inflators)

My kid was at a party (specifically a SPORTS party…) where they provided everyone with fizzy drinks… not surprising as it’s even cheaper than cordial

Along with sweets at the checkout and other stuff this should IMHO be legislated as it’s really trying to exploit kids who want “what the other kids get”

The point in this is I don’t really mind him having a sugary drink on occasion but that is completely different to it being a defacto answer to “I’m thirsty”

Devils advocate:

Why, as a healthy, active, fit person, should I have to pay for unhealthy/fat people’s life choices? Why should I be punished also the once and a while I enjoy a fizzy drink?

Why not just introduce an overweight tax that comes out of wages/benefits until their doctor signs off that they are in a healthy weight range? The money from the tax goes into the NHS to help support the extra illness overweight people have

Ah, because a fat tax wouldn’t get voted in, but a fizzy drinks tax protecting “the children” everyone is for

(Not my views, playing devils advocate!)

Over the course of a year how much extra do you expect it to cost you to keep her alive ?

That’s not really the issue (for me, as a type 1 diabetic of 25 years service) it’s that all the manufactures are now trying to beat the tax by reducing the amount of sugar in their drinks, lucozade for example now has half the sugar it once did, so if I’m hypoglycaemic, I’m now not as sure how much I need to have (reading the label helps, but I might not be of full mental faculty at the time) in order to sort myself out without going too far the other way

Oh yes, I am aware that manufacturers would hike prices and pass the cost on, but from a moral standpoint, I want the corporations to suffer the tax on sales and be responsible for collecting and paying the tax. Otherwise, how do we incentive manufacturers to think carefully about the sugar content of drinks?

If people but less sugary drinks it will hit the corporations profit, if the corporation gets taxed directly it hits there profit. It’s the same result and both will affect their behaviour.

don’t have drinks with added sugar so I don’t care if they tax it. anything that reduces the populations intake of excess added sugar is a good thing.

as for those that need a quick fix due to diabetes, its not going to break the bank is it. If its going to be that big a deal make your own sugary drink for emergency’s

As if on topic:

http://www.bbc.co.uk/programmes/b08n2ltq

I believe this fella knows about this sort of thing!

Why, as a healthy, active, fit person, should I have to pay for unhealthy/fat people’s life choices? Why should I be punished also the once and a while I enjoy a fizzy drink?

Because ‘every once in a while’ will not really make a difference to your finances. To someone who had several sugary drinks a day it would make a big difference.

I’m also the father of a 7 year Type 1 diabetic daughter, so i keep her alive with sugary products sometimes.

As Weeksy said, how much extra will it actually cost over a year? If it’s a quantifiable figure write to your MP and ask for a rebate to be considered in the next budget? However I bet the figure will end up being less than the cost of the stamps and your time. And it’s only on drinks, so there’s still cake, sweets, fruit etc for a quick sugar boost.

I suspect the effect will vary between drinks though.
-Budget drinks (Panda pop, Rola Cola, own brands) will go sugar free or add the tax on entirely.
-Big brands (Coke, Pepsi) might not pass the tax on fully or at all as they’re afraid of losing market share to any company that doesn’t, and instead simply market their diet alternatives heavily to encourage people to switch of their own accord.

I couldn’t give a rats ass if the tax applies to sports drinks or not. The number of highly tuned athletes you see at trail centers tells me this is going to be a very small minority problem for people that actually don’t have the fuel reserves to make it to the mid-ride cake stop without a camelback full of sugary drink! Infact I’d put money on there being an inverse correlation between fitness and sugar content of their drink!

I’m now not as sure how much I need to have (reading the label helps, but I might not be of full mental faculty at the time)

I don’t mean to sound like an arse, but why don’t you work it out right now then you know ahead of an emergency? Or mix up your own and carry it with you?

I don’t mean to sound like an arse, but why don’t you work it out right now then you know ahead of an emergency? Or mix up your own and carry it with you?

Because the goalposts of Type 1 are constantly moving and factors like exercise, illness, stress, etc can be contributing factors. There’s no magic quantifiable amount of carb guaranteed to fix a hypo.

Secondly, I challenge anyone to try getting a fizzy drink (or a glucotab for that matter) into a hypoglycaemic child who is beyond the point of coherent reasoning.

NHS

From the JDRF

As you will see, there’s no guaranteed, one-size-fits-all approach.

@Cougar

To add to the above, there’s a veritable army of Type 1 sufferers who post regularly on here, some of whom have managed to balance their condition with endurance cycling events. This is down to some very fine blood sugar management and experience from decades of living with the condition. It’s well worth reading through the threads, some of these guys are absolutely superhuman IMHO.

Make the healthy choice the easy choice – that’s my idea of health promotion.

Right now the healthy option is definitely not the easiest choice.

This tax would be making a positive step towards that – but it should never been seen in isolation. It should be along with other fast food taxes, education, reducing price of healthier food, promoting exercise, reducing stress in society etc etc.

I sat in the airport in Lanzarote and marvelled at how many overweight people there were in there. Many nationalities but the highest quota of fatties were unfortunately brits.
I then went and had a burger king with a coke. I’d also had quite a lot of beer on holiday and a few breakfast omelettes. I also ate a lot of fruit and moaned that it wasn’t this cheap in Morrison’s back at home.
Do you know what else I did while I was there? Played tennis twice and ran up a **** ex volcano 3 times.
Boils my piss that once again nanny **** state shit is gonna cost me and my family more because fat useless **** can’t stick by the simple mantra of
EAT LESS MOVE MORE!!!!!

In my mind, would it not be better to spend money on educating people about nutrition from early on at school and later, as opposed to just taxing them?

If you look at the data on alcohol consumption amongst the youth, the role of education is pretty much negligible