Nice idea, but as much as the thought of helping people will give folk a warm fuzzy feeling with their brew, I don’t think it deserves this level of publicity at all.
This, on the other hand, is a fantastic way for a business to make a difference and I hope it spreads. Tasty food too.
http://www.social-bite.co.uk/
Social Bite prepares hand made food every day, using fresh, healthy and local produce. No sell by dates. No preservatives. Just the best local ingredients, served up daily. Our food is competitively priced, offering outstanding value for money.
But the main difference between social bite and the rest is that 100% (every single penny) of profit goes towards solving social problems. This is not a token gesture. This is not a PR spin. This is just a different kind of business. A business to help others. This is a Social Business.