Unfortunately that type of bloodshed is the everyday norm in a lot of countries in the middle east LHS!
Egypt is going the same way as Syria.....it's very hard to pick a side when they are both off the scale crazy!! I'm sure people do care, but ultimately what can we do? In an ideal world we'd nip over there with our chums from the U S of A with our huge resources and create a utopia where everyone lived happily ever after.
The reality is, the only reason we'll ever 'nip' over somewhere is if there is money to he made....and when we do, far from creating a utopia with our huge resources, we send poorly equipped kids from the bottom few percent of the nation in terms of social aspirations. Half of them get blown to bits, the other half come back with post traumatic stress disorder and hundred of thousands of innocent civilians are killed in bombing campaigns that devestate the country we are supposed to be helping, keeping them in the third world for the next few generations.
Then a few years down the line the bloke that leads us to war will get a job as peace envoy for the area that he has war mongered in for years, earn more in a year than the GDP of said war shattered country, and then write the majority of that income off as 'expenses'.
Let's just leave Egypt alone, they don't need the type of 'help' we offer. Lets also hope that the innocent people killed have gone to a more peaceful place.