the touring bike thread has got me thinking, i need some smart short sleeve shirts, that require minimal care.
is Rohan still the stuff to buy, or can anyone think of anything else.

It is expensive for what it is when it comes yo shirts. Most of the big outdoor companies do shirts. I tend to just visit the high street and check labels. Cheaper shirts and easy iron ones tend to be cotton polyester blends which works well.

North-face/berghaus for old people init?

Look at odlo, Fjall Raven or similar. I don’t really understand what market Rohan is aimed at any more.

Does it really matter who it’s aimed at? Either you like it and buy it or you don’t.

Rohan works really well, is light, packs small, still looks fine when unpacked, and lasts too which offsets some of the cost. Look at the sale stuff on the website for better pricing. I’ve tried lots (have worked in outdoor retail) but Rohan has been worth the extra for durability alone.