Really depends on your budget…
Assuming you run Shimano then Ultegra are plenty good enough for almost anyone. Dura Ace are very nice but a lot of cash for relatively small weight saving. Other hubs like American Classic, CK, Hope, etc are all good too but again, it depends what you want to spend..
Since I run Campag, I tend to use their hubs but since you just need new rims, I'd personally just replace them with more Open Pros – if you don't know how to build wheels, now's a great time to learn – it's really not the black art that it seems and absolute worst case, just undo it all, take it to your LBS and get them to build them as you won't damage anything even if you do it wrong.
All you need here:
http://www.sheldonbrown.com/wheelbuild.html