It’s because it’s a single pivot. If you only have one pivot you have to put it about level with the big ring; if you put it lower down then when you pedal the chain wants to compress the suspension and it sinks every time you pedal leading to bobbing along.
So the chain tension will tend to extend the suspension a bit, to counteract this. It depends on the bike and on which chainring you are in, but if you are in the little ring the effect is greatest. This makes the suspension nice and stiff for climbing. However the disadvantage is that when you do hit a rock the suspension then pulls back on the chain, which is why you feel the tug.
Not so noticeable on my Orange 5, very noticeable on my 7″ Patriot. However I’ve got used to it and I work with it on tech sections quite nicely.
If you really don’t like it consider a multi-pivot design, which are intended to isolate this kind of interaction. Santa Cruz are somewhat unusual in that they make both kinds – most manufs tend to make one design in different travel/geometries.