The styling is one thing, you like it or you don’t, but the price is beyond stupid.
He’s a cyclist and a world class clothes designer. It’s a real shame that he didn’t design well made, well though out clothes at a reasonable premium price. You can buy a pair of Paul Smith jeans for £100, maybe 30% more than Levis, a perfectly respectable brand. His cycling stuff is crazy money, it makes Rapha look reasonable.
This is fashion though. ‘World class clothes designer’ and ‘makes well thought out stuff at a reasonable price’ are mutually exclusive.
Anyway, as someone said earlier, this isn’t Paul Smith’s attempt to get a bit of the cycling clothing market away from Rapha or whoever. It’s just a theme for his collection. (That’s not to say it wouldn’t necessarily be any good for riding, but that’s not the point here IMO.)