As above, check the clicky switch, it can come loose. But only one of mine still works reliably, can’t fault the others tbh.
Most XML torches I’ve had have been less good torches, overall… The non-zoom ones tend to be spotlighty, the zoom ones tend to have pretty orrible beam patterns. For camping and the like I want a wider softer beam, sheer power’s generally pretty pointless. So the old P7s were mint, I just got a supercheap XPG one which is pretty similiar. Actually less bright than the P7 on full chat though.