So the breaking news is that The North Face clothing company is joining forces with Original Source Mountain Mayhem 2011, I know its a chunk of text but all the info is on it.

Just thought id let you know that Pro-Velo Support (Pats website) has now got a twitter page for all his updates like this one, http://www.twitter.com/provelosupport

The North Face® joins forces with ORIGINAL SOURCE Mountain Mayhem 2011
For immediate release, Lugano, Switzerland, December 3rd, 2010: The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, is proud to announce their collaboration with ORIGINAL SOURCE Mountain Mayhem – one of the largest and most prestigious mountain bike events in the world. The event takes place on 17-19 June 2011, at Eastnor Castle Deer Park, Herefordshire, and will host over 2600 competitors, 15,000 spectators and 45 football pitches of free camping!
ORIGINAL SOURCE Mountain Mayhem is unique in that inexperienced enthusiasts can line up alongside professionals, making it a truly accessible and inspiring event for all. In addition to the 24-hour endurance race there will be bike demos from all the top manufacturers, Mini Mayhem where children are taught basic skills from British Cycling, the Friday night off road run on the Mayhem course and the Sunday Sportive Ride through the spectacular surrounding countryside.
2011 sees The North Face® breaking into the mountain bike clothing sector having been inspired by the off season mountain biking activities of their snowsports athletes. Using their expertise in technical outdoor clothing they have designed a collection that keeps you out on the trail longer, making it the perfect choice for an endurance biking event.
Alex Beasley, Country Manager for The North Face® commented ‘We wanted to show our commitment to our new bike collection. Sponsoring ORIGINAL SOURCE Mountain Mayhem was the obvious choice.’
The North Face® are a supporting brand sponsor and are looking forward to being part of the premier mountain bike event in the world.
###
About The North Face®  
The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website, http://www.thenorthface.com.
For more information on Mountain Mayham visit http://www.osmountainmayhem.co.uk
For more information on The North Face visit http://www.thenorthface.com/eu

The toughest, yet most rewarding, UK mountain bike challenge is back for its 14th year and promises not to disappoint.

With adrenalin-packed, family fun, camping camaraderie and the ultimate challenge for endurance warriors, it’s worth getting dirty for. It’s ORIGINAL SOURCE Mountain Mayhem, 2011.

Amateur or pro, this contest doesn’t discriminate – if you’re up for a challenge, then you’re welcome to join in the mayhem!

And if you’re not brave enough to go solo, you’re invited to participate as part of a four, five or ten-man team… and with a crowd of 15,000 spectators cheering you on, you definitely won’t feel alone in your muddy Mayhem experience.

For those not frightened of meeting the challenge, which can bathe you in sunshine or drench you in rain, take you through rough terrain and beautiful countryside; enthusiasts, experienced racers and ex Olympians alike are invited to participate in the event.

The challenging 24-hour race is part of the brand new ORIGINAL SOURCE Mountain Mayhem, a festival of events that takes place from 17-19 June 2011, kicking off with the inaugural ORIGINAL SOURCE running race which introduces a new discipline to Mayhem, inviting runners to join us for the weekend with a run around the nine-mile lap on the Friday evening.

This will be followed on the Friday night by the Bedtime Ride, a special event for younger Mayhemers who must be wearing their pyjamas to take part. Hot chocolate for all participants at the end!

After a good night’s sleep the young Mayhemers will be ready to participate in the ORIGINAL SOURCE Saturday Morning Kids Race, organised especially for Mountain Mayhem by British Cycling.

Also on Saturday, anyone will be able to come along to the largest mountain bike demo in the country and try out all the latest bikes from the top manufacturers on the specially created Dirt Demo course, all for free.

And there’s more! An expo village where you can shop ’til you drop, plus loads of free activities for all the family, not forgetting the Mini Mayhem bike skills course for the children.

On Sunday morning we will see the return of last year’s highly acclaimed Sunday Sportive which gives the experienced and novice sportive riders alike the opportunity of riding through some of the most enjoyable countryside the UK has to offer.

What’s more, visitors will be treated to a whole host of other ORIGINAL SOURCE Mountain Mayhem activities at the festival-style weekend. More info coming soon.

Nigel Wolstenholme, Senior Brand Manager at ORIGINAL SOURCE, said: “ORIGINAL SOURCE Mountain Mayhem is one of the muddiest and most exciting events in the UK but the buzz it gives participants makes them feel it’s worth getting dirty for. And when our saddle-weary warriors come to the end of a tough 24 hours, they can blast themselves clean with an intense shower experience using ORIGINAL SOURCE shower gels.”

Patrick Adams of Pacific Edge Events, owners and organisers of Mountain Mayhem, added: “Since its beginning back in 1998, the event has grown and developed over the years to become the biggest 24-hour mountain bike endurance event worldwide. We are especially excited this year with the introduction of the Friday night running race and many more activities for the children, plus of course the return of the successful Sunday Sportive ride. ORIGINAL SOURCE Mountain Mayhem is evolving into a true festival of family fitness and fun. This year expect surprises, excitement and one of the best Mountain Mayhems to date with something for everyone all weekend.”

Entry forms for the 24 hour race can be downloaded from http://www.osmountainmayhem.co.uk from midnight on 28th February 2011.

Entries cost £215 for teams of four-five riders, £291 for teams of 10 or £67 for soloist entry, which also includes a goody bag of freebies on the day and a medal for competing. Camping and spectator entry at the event is free. Entry info for the Friday night run and the Sunday Sportive will be announced soon.

well that’s the last time I feel bad about plugging Hit the North on here 😉

£215 entry 😯

It takes nearly 24 hours just to read through all that lot. I’m exhausted now.

Now, where’s the HtN website….

Here

let me know what you think in 22 hours Luke 🙂

…The toughest, yet most rewarding, UK mountain bike challenge is back for its 14th year…

Is this true?

Getting excited already… 😀

What’s so bad about 215 for entry? I’m sure its been around the 50 quid each mark for most 4 man teams for a while now for Mayhem and Sleepless at least.

so the first Mayhem was 1997? jeees